Adobe Premiere Pro vs Clipchamp:Which is more popular?
In September 2026, Clipchamp had more branded searches than Adobe Premiere Pro among video editing software worldwide. Clipchamp had about 1 million branded searches, while Adobe Premiere Pro had 669,000. Clipchamp made up 4% of all video editing software searches we track, and Adobe Premiere Pro accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about video editing software, Adobe Premiere Pro appeared in four of the five answers and Clipchamp in two. Adobe Premiere Pro was mentioned before Clipchamp in every answer.
Who do people search for more?
Clipchamp, about 49% more searches than Adobe Premiere Pro
Who does AI mention more?
Adobe Premiere Pro, mentioned in 4 of 5 answers, Clipchamp in 2
Who does AI recommend more?
Adobe Premiere Pro, named ahead of Clipchamp in every answer
Follow Adobe Premiere Pro vs Clipchamp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Premiere Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Premiere Pro was listed before Clipchamp in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DaVinci Resolve1st- Adobe Premiere Pro2nd
CapCut3rd
Final Cut Pro4th- iMovie5th
- Clipchamp6th
Filmora7th
Descript–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing software should I use?”
Asked ChatGPT
“What are the best video editing software options?”
Asked ChatGPT
“What's the best video editing software for editing videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Premiere Pro or Clipchamp more popular in search?
This chart shows how often people search Google for Adobe Premiere Pro and Clipchamp by name. Each line represents a brand's share of searches for all eight video editing software we track, month by month, from English-language searches worldwide.
Share of searches by month for Clipchamp, Adobe Premiere Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Clipchamp | Adobe Premiere Pro | Descript | Filmora | Final Cut Pro | iMovie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 8.2% | 6.7% | 3.3% | 1.7% | 2.5% | 0.9% | 1.1% |
| Nov 2025 | 75.9% | 8.1% | 6.7% | 3.3% | 1.7% | 2.4% | 0.9% | 0.9% |
| Dec 2025 | 81% | 7.2% | 4.8% | 2.6% | 1.2% | 1.8% | 0.65% | 0.79% |
| Jan 2026 | 80.1% | 7.1% | 4.7% | 2.9% | 1.4% | 2.1% | 0.95% | 0.77% |
| Feb 2026 | 79.7% | 7% | 4.7% | 3.1% | 1.8% | 2.1% | 0.77% | 0.77% |
| Mar 2026 | 80.9% | 7.1% | 4.8% | 2.4% | 1.5% | 1.8% | 0.78% | 0.78% |
| Apr 2026 | 77.9% | 8.4% | 5.6% | 2.8% | 1.7% | 2.1% | 0.62% | 0.92% |
| May 2026 | 81.6% | 7.2% | 4.8% | 2.1% | 1.2% | 1.8% | 0.53% | 0.79% |
| Jun 2026 | 78.2% | 8.4% | 5.6% | 2.8% | 1.4% | 2.1% | 0.76% | 0.76% |
| Jul 2026 | 80.7% | 7.1% | 4.7% | 2.6% | 1.5% | 2.1% | 0.64% | 0.64% |
| Aug 2026 | 79.7% | 8.5% | 4.6% | 2.8% | 1.4% | 1.7% | 0.63% | 0.63% |
| Sep 2026 | 83.1% | 6% | 4% | 2.7% | 1.2% | 1.2% | 1.2% | 0.54% |
How has the Adobe Premiere Pro and Clipchamp comparison changed over the last 12 months?
3 findings
- Clipchamp was ahead of Adobe Premiere Pro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Premiere Pro’s share of searches among video editing software worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 751K to 669K.
- Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide moved from 6.7% to 4%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for video editing software worldwide in September 2026?
2 changes
In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.
Estimated monthly branded searches for Adobe Premiere Pro worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Premiere Pro
2 branded search terms
- adobe premiere pro
- premiere pro
Clipchamp
1 branded search term
- clipchamp
Other head-to-heads among video editing software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.