Brandwave

Lookback vs Userlytics:Which is more popular?

In September 2026, Lookback had more branded searches than Userlytics among user testing platforms worldwide. Lookback had about 201,000 branded searches, while Userlytics had 33,100. Lookback made up 77.4% of all user testing platform searches we track, and Userlytics accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about user testing platforms, Lookback appeared in three of the five answers and Userlytics in two. Lookback and Userlytics were each mentioned first in two of the four answers.

Among user testing platforms worldwide in September 2026

Who do people search for more?

Lookback, about 6 searches for every 1 for Userlytics

Lookback 201K searchesUserlytics 33.1K searches

Who does AI mention more?

Lookback, mentioned in 3 of 5 answers, Userlytics in 2

Lookback in 3 of 5Userlytics in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lookback first in 2Userlytics first in 2

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Top user testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lookback was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Userlytics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lookback and Userlytics were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Lyssna3rd
  4. Userlytics4th
  5. Lookback5th
  6. Useberry5th
  7. TryMyUI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lookback3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyssna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Userlytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Useberry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TryMyUI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about user testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lookback or Userlytics more popular in search?

This chart shows how often people search Google for Lookback and Userlytics by name. Each line represents a brand's share of searches for all seven user testing platforms we track, month by month, from English-language searches worldwide.

Lookback and Userlytics among user testing platforms worldwide, by month

Share of searches by month for Lookback, Userlytics. The figures are in the table below the chart.

View monthly share of searches table
MonthLookbackUserlyticsTryMyUILyssnaUseberryMazeUserTesting
Oct 202577.4%8.5%7%3.9%2.5%0.6%0.07%
Nov 202582.7%6.1%6.1%2.7%1.8%0.53%0.08%
Dec 202585.4%6.3%4.2%2.3%1.2%0.43%0.06%
Jan 202677.2%10.4%7%3.2%1.7%0.45%0.06%
Feb 202679.6%8.8%5.9%3.3%1.7%0.54%0.15%
Mar 202678.5%8.6%7.1%3.2%1.7%0.51%0.3%
Apr 202678.1%10.5%4.7%3.9%1.7%0.64%0.35%
May 202676.7%10.3%5.6%3.9%2%0.76%0.76%
Jun 202673.6%14.8%4.4%3.8%2%0.56%0.85%
Jul 202674.3%14.9%4.5%3.8%1.6%0.56%0.4%
Aug 202674.8%15%4.5%3.8%1.3%0.45%0.15%
Sep 202677.4%12.7%4.7%3.3%1.4%0.53%0.04%

How has the Lookback and Userlytics comparison changed over the last 12 months?

3 findings
  • Lookback was ahead of Userlytics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lookback’s share of searches among user testing platforms worldwide held steady at 77.4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Userlytics’ share of searches among user testing platforms worldwide moved from 8.5% to 12.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for user testing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Lookback gained share of searches among user testing platforms worldwide, from 74.8% to 77.4%.

  2. In September 2026, Userlytics lost share of searches among user testing platforms worldwide, from 15% to 12.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lookback’s and Userlytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lookback

1 branded search term

  • lookback

Userlytics

1 branded search term

  • userlytics

How the Brand Demand Index is measured

Other head-to-heads among user testing platforms

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