Lookback vs Lyssna:Which is more popular?
In September 2026, Lookback had more branded searches than Lyssna among user testing platforms worldwide. Lookback had about 201,000 branded searches, while Lyssna had 8,510. Lookback made up 77.4% of all user testing platform searches we track, and Lyssna accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about user testing platforms, Lookback and Lyssna each appeared in three of the five answers. Lyssna was mentioned before Lookback in every answer that named either.
Who do people search for more?
Lookback, about 24 searches for every 1 for Lyssna
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Lyssna, named ahead of Lookback in 3 of 3 answers
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Top user testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lookback and Lyssna were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lyssna was listed before Lookback in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd- Lyssna3rd
Userlytics4th- Lookback5th
Useberry5th- TryMyUI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lookback3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyssna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Userlytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Useberry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TryMyUI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user testing platforms
5 answers
Asked ChatGPT
“Which user testing platform should I use?”
Asked ChatGPT
“What are the best user testing platforms?”
Asked ChatGPT
“What's the best user testing platform for design validation?”
Searched Google, AI Overview
“user testing platforms”
Searched Google, AI Overview
“website testing platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lookback or Lyssna more popular in search?
This chart shows how often people search Google for Lookback and Lyssna by name. Each line represents a brand's share of searches for all seven user testing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lookback, Lyssna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lookback | Userlytics | TryMyUI | Lyssna | Useberry | Maze | UserTesting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 8.5% | 7% | 3.9% | 2.5% | 0.6% | 0.07% |
| Nov 2025 | 82.7% | 6.1% | 6.1% | 2.7% | 1.8% | 0.53% | 0.08% |
| Dec 2025 | 85.4% | 6.3% | 4.2% | 2.3% | 1.2% | 0.43% | 0.06% |
| Jan 2026 | 77.2% | 10.4% | 7% | 3.2% | 1.7% | 0.45% | 0.06% |
| Feb 2026 | 79.6% | 8.8% | 5.9% | 3.3% | 1.7% | 0.54% | 0.15% |
| Mar 2026 | 78.5% | 8.6% | 7.1% | 3.2% | 1.7% | 0.51% | 0.3% |
| Apr 2026 | 78.1% | 10.5% | 4.7% | 3.9% | 1.7% | 0.64% | 0.35% |
| May 2026 | 76.7% | 10.3% | 5.6% | 3.9% | 2% | 0.76% | 0.76% |
| Jun 2026 | 73.6% | 14.8% | 4.4% | 3.8% | 2% | 0.56% | 0.85% |
| Jul 2026 | 74.3% | 14.9% | 4.5% | 3.8% | 1.6% | 0.56% | 0.4% |
| Aug 2026 | 74.8% | 15% | 4.5% | 3.8% | 1.3% | 0.45% | 0.15% |
| Sep 2026 | 77.4% | 12.7% | 4.7% | 3.3% | 1.4% | 0.53% | 0.04% |
How has the Lookback and Lyssna comparison changed over the last 12 months?
3 findings
- Lookback was ahead of Lyssna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lookback’s share of searches among user testing platforms worldwide held steady at 77.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Lyssna’s share of searches among user testing platforms worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 10K to 8.5K.
How did search popularity change for user testing platforms worldwide in September 2026?
2 changes
In September 2026, Lookback gained share of searches among user testing platforms worldwide, from 74.8% to 77.4%.
In September 2026, Lyssna lost share of searches among user testing platforms worldwide, from 3.8% to 3.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lookback’s and Lyssna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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