Maze vs User Interviews:Which is more popular?
In September 2026, User Interviews had more branded searches than Maze among user research platforms worldwide. User Interviews had about 165,000 branded searches, while Maze had 1,380. User Interviews made up 76.8% of all user research platform searches we track, and Maze accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about user research platforms, Maze appeared in all five answers and User Interviews in four. Maze was mentioned before User Interviews in every answer.
Who do people search for more?
User Interviews, about 120 searches for every 1 for Maze
Who does AI mention more?
Maze, mentioned in every answer we collected
Who does AI recommend more?
Maze, named ahead of User Interviews in every answer
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Top user research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. User Interviews was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maze was listed before User Interviews in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd
Dovetail3rd- User Interviews4th
Lyssna5th- Great Question6th
dscout7th
Optimal Workshop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user research platforms
5 answers
Asked ChatGPT
“Which user research platform should I use?”
Asked ChatGPT
“What are the best user research platforms?”
Asked ChatGPT
“What's the best user research platform for user feedback?”
Searched Google, AI Overview
“user research platforms”
Searched Google, AI Overview
“user testing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maze or User Interviews more popular in search?
This chart shows how often people search Google for Maze and User Interviews by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for User Interviews, Maze. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Maze and User Interviews comparison changed over the last 12 months?
3 findings
- User Interviews was ahead of Maze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maze’s share of searches among user research platforms worldwide moved from 1.3% to 0.64%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, User Interviews’ share of searches among user research platforms worldwide moved from 61% to 76.8%, and its estimated monthly branded searches moved from 74K to 165K.
How did search popularity change for user research platforms worldwide in September 2026?
2 changes
In September 2026, User Interviews gained share of searches among user research platforms worldwide, from 76.1% to 76.8%.
Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Maze’s and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maze
3 branded search terms
- maze usability testing
- maze user research
- maze.co
User Interviews
1 branded search term
- user interviews
Other head-to-heads among user research platforms
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