DeepL vs Microsoft Translator:Which is more popular?
In September 2026, DeepL had more branded searches than Microsoft Translator among translation services worldwide. DeepL had about 16.6 million branded searches, while Microsoft Translator had 60,500. DeepL made up 6.8% of all translation service searches we track, and Microsoft Translator accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about translation services, DeepL appeared in all three answers and Microsoft Translator in two. DeepL was mentioned before Microsoft Translator in every answer.
Who do people search for more?
DeepL, about 274 searches for every 1 for Microsoft Translator
Who does AI mention more?
DeepL, mentioned in every answer we collected
Who does AI recommend more?
DeepL, named ahead of Microsoft Translator in every answer
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Top translation services in ChatGPT and Google AI Overviews
In three ChatGPT questions, DeepL appeared in all three answers. Microsoft Translator was mentioned in two out of three: in two of the three ChatGPT answers. DeepL was listed before Microsoft Translator in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Translate3 of 3Named in 3 of 3 ChatGPT answers- DeepL3 of 3Named in 3 of 3 ChatGPT answers
Microsoft Translator2 of 3Named in 2 of 3 ChatGPT answers
Gengo1 of 3Named in 1 of 3 ChatGPT answers
Lionbridge0 of 3Named in 0 of 3 ChatGPT answers
TransPerfect0 of 3Named in 0 of 3 ChatGPT answers
Lokalise0 of 3Named in 0 of 3 ChatGPT answers
Smartling0 of 3Named in 0 of 3 ChatGPT answers
Unbabel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about translation services
3 answers
Asked ChatGPT
“Which translation service should I use?”
Asked ChatGPT
“What are the best translation services?”
Asked ChatGPT
“What's the best translation service for document translation?”
Searched Google, AI Overview
“translation services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“document translation service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeepL or Microsoft Translator more popular in search?
This chart shows how often people search Google for DeepL and Microsoft Translator by name. Each line represents a brand's share of searches for all nine translation services we track, month by month, from English-language searches worldwide.
Share of searches by month for DeepL, Microsoft Translator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Microsoft Translator | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 8.2% | 0.15% | 0.01% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.2% | 0.33% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.8% | 0.28% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 91.5% | 8.2% | 0.27% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.8% | 0.33% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.12% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.6% | 8.3% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.1% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 94.2% | 5.7% | 0.08% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 93.1% | 6.8% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the DeepL and Microsoft Translator comparison changed over the last 12 months?
3 findings
- DeepL was ahead of Microsoft Translator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeepL’s share of searches among translation services worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 24.9M to 16.6M.
- Across the 12 months ending September 2026, Microsoft Translator’s share of searches among translation services worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K.
How did search popularity change for translation services worldwide in September 2026?
2 changes
In September 2026, DeepL gained share of searches among translation services worldwide, from 5.7% to 6.8%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeepL’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeepL
1 branded search term
- deepl
Microsoft Translator
1 branded search term
- microsoft translator
Other head-to-heads among translation services
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