Brabantia vs Moen:Which is more popular?
In September 2026, Brabantia and Moen were level in searches among towel rail brands worldwide, with an estimated 110K branded searches each, at 13.2% of the total each. When we asked ChatGPT and Google AI Overviews about towel rail brands, Moen appeared in three of the four answers and Brabantia in none.
Who do people search for more?
Brabantia and Moen are searched for about as often as each other.
Who does AI mention more?
Moen, mentioned in 3 of 4 answers, Brabantia in 0
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Top towel rail brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Moen was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Brabantia did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about towel rail brands
4 answers
Asked ChatGPT
“Which towel rail brand should I buy?”
Asked ChatGPT
“What are the best towel rail brands?”
Asked ChatGPT
“What's the best towel rail brand for a bathroom?”
Searched Google, AI Overview
“bathroom towel rail”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heated towel rail”
- 1Amba
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brabantia or Moen more popular in search?
This chart shows how often people search Google for Brabantia and Moen by name. Each line represents a brand's share of searches for all ten towel rail brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brabantia, Moen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Moen | Delta Faucet | Household Essentials | InterDesign | Croydex | Amba | Umbra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.2% | 10.8% | 13.2% | 13.2% | 0.79% | 0.79% | 0.97% | 0.09% | <0.01% |
| Nov 2025 | 42.4% | 19% | 12.7% | 12.7% | 10.4% | 0.93% | 0.76% | 0.93% | 0.1% | <0.01% |
| Dec 2025 | 39.6% | 21.7% | 11.9% | 11.9% | 11.9% | 1.1% | 0.71% | 1.1% | 0.17% | <0.01% |
| Jan 2026 | 43% | 15.8% | 12.9% | 12.9% | 12.9% | 0.77% | 0.77% | 0.95% | 0.1% | <0.01% |
| Feb 2026 | 38.4% | 17.2% | 14% | 14% | 14% | 0.69% | 0.69% | 0.84% | 0.13% | <0.01% |
| Mar 2026 | 41.9% | 15.4% | 15.4% | 12.5% | 12.5% | 0.75% | 0.75% | 0.75% | 0.1% | 0.02% |
| Apr 2026 | 42.6% | 19.1% | 12.7% | 12.7% | 10.5% | 0.76% | 0.76% | 0.63% | 0.08% | <0.01% |
| May 2026 | 38.1% | 17.1% | 17.1% | 13.9% | 11.4% | 0.83% | 0.83% | 0.68% | 0.07% | <0.01% |
| Jun 2026 | 40.4% | 18.1% | 12.1% | 14.8% | 12.1% | 0.89% | 0.72% | 0.72% | 0.1% | <0.01% |
| Jul 2026 | 39.4% | 17.7% | 14.4% | 14.4% | 11.9% | 0.71% | 0.71% | 0.71% | 0.08% | <0.01% |
| Aug 2026 | 42.9% | 15.7% | 15.7% | 12.8% | 10.5% | 0.77% | 0.77% | 0.63% | 0.08% | <0.01% |
| Sep 2026 | 44.2% | 16.2% | 13.2% | 13.2% | 10.9% | 0.79% | 0.79% | 0.65% | 0.09% | <0.01% |
How has the Brabantia and Moen comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Brabantia took it in March 2026, Moen took it in June 2026, Brabantia took it in August 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among towel rail brands worldwide moved from 10.8% to 13.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Moen’s share of searches among towel rail brands worldwide held steady at 13.2%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for towel rail brands worldwide in September 2026?
1 change
In September 2026, Brabantia lost share of searches among towel rail brands worldwide, from 15.7% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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