Intrepid Travel vs Trafalgar:Which is more popular?
In September 2026, Intrepid Travel had more branded searches than Trafalgar among tour operators worldwide. Intrepid Travel had about 110,000 branded searches, while Trafalgar had 60,500. Intrepid Travel made up 23.1% of all tour operator searches we track, and Trafalgar accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about tour operators, Intrepid Travel appeared in four of the five answers and Trafalgar in two. Intrepid Travel was mentioned before Trafalgar in every answer.
Who do people search for more?
Intrepid Travel, about 82% more searches than Trafalgar
Who does AI mention more?
Intrepid Travel, mentioned in 4 of 5 answers, Trafalgar in 2
Who does AI recommend more?
Intrepid Travel, named ahead of Trafalgar in every answer
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Top tour operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intrepid Travel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Trafalgar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Intrepid Travel was listed before Trafalgar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intrepid Travel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tauck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trafalgar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Contiki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insight Vacations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trailfinders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tour operators
5 answers
Asked ChatGPT
“Which tour operator should I book?”
Asked ChatGPT
“What are the best tour operators?”
Asked ChatGPT
“What's the best tour operator for guided trips?”
Searched Google, AI Overview
“tour operators”
Searched Google, AI Overview
“small group tours”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Intrepid Travel or Trafalgar more popular in search?
This chart shows how often people search Google for Intrepid Travel and Trafalgar by name. Each line represents a brand's share of searches for all seven tour operators we track, month by month, from English-language searches worldwide.
Share of searches by month for Intrepid Travel, Trafalgar. The figures are in the table below the chart.
View monthly share of searches table
| Month | G Adventures | Intrepid Travel | Contiki | Trafalgar | Tauck | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.4% | 16.8% | 11.2% | 7.5% | 4.1% | 0.03% |
| Nov 2025 | 40.9% | 21% | 17.2% | 11.5% | 5.2% | 4.2% | 0.03% |
| Dec 2025 | 37.3% | 23.4% | 19.2% | 10.5% | 5.8% | 3.8% | 0.04% |
| Jan 2026 | 38.8% | 20% | 16.3% | 13.4% | 7.3% | 4% | 0.05% |
| Feb 2026 | 39.3% | 17.3% | 17.3% | 14.1% | 7.7% | 4.2% | 0.04% |
| Mar 2026 | 37.5% | 19.3% | 19.3% | 12.9% | 7.1% | 3.9% | 0.04% |
| Apr 2026 | 38.8% | 16.4% | 20% | 13.4% | 7.3% | 4% | 0.03% |
| May 2026 | 36.6% | 18.9% | 18.9% | 12.6% | 8.4% | 4.6% | 0.02% |
| Jun 2026 | 37.9% | 16% | 19.5% | 13.1% | 8.7% | 4.8% | 0.02% |
| Jul 2026 | 35.6% | 18.3% | 18.3% | 15% | 8.2% | 4.5% | 0.03% |
| Aug 2026 | 35.6% | 18.3% | 18.3% | 15% | 8.2% | 4.5% | 0.03% |
| Sep 2026 | 36.9% | 23.1% | 15.6% | 12.7% | 7% | 4.7% | 0.02% |
How has the Intrepid Travel and Trafalgar comparison changed over the last 12 months?
3 findings
- Intrepid Travel was ahead of Trafalgar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intrepid Travel’s share of searches among tour operators worldwide moved from 20.4% to 23.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Trafalgar’s share of searches among tour operators worldwide moved from 11.2% to 12.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for tour operators worldwide in September 2026?
2 changes
In September 2026, Intrepid Travel overtook Contiki to rank 2nd among tour operators worldwide, with 23.1% of the searches.
In September 2026, Trafalgar lost share of searches among tour operators worldwide, from 15% to 12.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Intrepid Travel’s and Trafalgar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Intrepid Travel
1 branded search term
- intrepid travel
Trafalgar
1 branded search term
- trafalgar tours
Other head-to-heads among tour operators
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