Brandwave

Tour operators:Which brands are most popular in search?

In August 2026, G Adventures was the most searched among tour operators worldwide, with an estimated 135K branded searches and 32.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. G Adventures32.7%
  2. Contiki21.9%
  3. Intrepid Travel21.9%
  4. Trafalgar17.9%
  5. Insight Vacations5.4%
  6. Trailfinders0.04%

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Share of SearchLeaderboard

Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tour operators worldwide, by month

Share of Search by month for G Adventures, Contiki, Intrepid Travel, Trafalgar, Insight Vacations. The figures are in the table below the chart.

View monthly share of search table
MonthG AdventuresContikiIntrepid TravelTrafalgarInsight VacationsTrailfinders
Oct 202536.8%20.2%24.5%13.5%5%0.03%
Nov 202536.8%20.2%24.5%13.5%5%0.04%
Dec 202533.5%22.4%27.3%12.3%4.5%0.04%
Jan 202635.6%19.5%23.9%16%4.8%0.06%
Feb 202637.3%20.5%20.5%16.7%5%0.05%
Mar 202634.2%22.9%22.9%15.3%4.6%0.04%
Apr 202635.7%23.9%19.6%16%4.8%0.04%
May 202633.9%22.7%22.7%15.2%5.6%0.02%
Jun 202635.3%23.7%19.4%15.8%5.8%0.03%
Jul 202632.7%21.9%21.9%17.9%5.4%0.03%
Aug 202632.7%21.9%21.9%17.9%5.4%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.G Adventures

    32.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Contiki

    21.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Intrepid Travel

    21.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Trafalgar

    17.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Insight Vacations

    5.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trailfinders

    0.04%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tour operators worldwide?

In August 2026, G Adventures was the most searched among tour operators worldwide, with an estimated 135K branded searches and 32.7% estimated Share of Search within this set. Contiki is in 2nd place, 10.8 percentage points behind at 21.9% Share of Search.

Global tour operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
G Adventures36.8% → 32.7%37.3%Feb 202632.7%Aug 20261st
Contiki20.2% → 21.9%23.9%Apr 202619.5%Jan 20263rd → 2nd
Intrepid Travel24.5% → 21.9%27.3%Dec 202519.4%Jun 20262nd → 3rd
Trafalgar13.5% → 17.9%17.9%Jul 202612.3%Dec 20254th
Insight Vacations5% → 5.4%5.8%Jun 20264.5%Dec 20255th
Trailfinders0.03% → 0.04%0.06%Jan 20260.02%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide decreased from 36.8% to 32.7%.
  • Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide increased from 20.2% to 21.9%.
  • Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators worldwide decreased from 24.5% to 21.9%.
  • Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide increased from 13.5% to 17.9%.
  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide peaked at 37.3% in February 2026 and was lowest at 32.7% in August 2026.
  • Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide peaked at 23.9% in April 2026 and was lowest at 19.5% in January 2026.
  • Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators worldwide peaked at 27.3% in December 2025 and was lowest at 19.4% in June 2026.
  • Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide peaked at 17.9% in July 2026 and was lowest at 12.3% in December 2025.
  • Across the 11 months ending August 2026, Insight Vacations’ estimated Share of Search among tour operators worldwide peaked at 5.8% in June 2026 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, Contiki rose from 3rd to 2nd among tour operators worldwide.
  • Across the 11 months ending August 2026, Intrepid Travel fell from 2nd to 3rd among tour operators worldwide.
  • Across the 11 months ending August 2026, Insight Vacations and Trailfinders held steady: their estimated Share of Search among tour operators worldwide each moved less than 0.5 percentage points.

How did search popularity change for tour operators worldwide in August 2026?

  1. Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  3. Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

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