Intrepid Travel vs Trafalgar:Which is more popular by branded search?
In August 2026, Intrepid Travel had more branded searches than Trafalgar among tour operators worldwide. Intrepid Travel was estimated to have 90.5K branded searches compared to Trafalgar’s 74K, and held a 21.9% Share of Search versus Trafalgar’s 17.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Intrepid Travel or Trafalgar?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intrepid Travel, Trafalgar. The figures are in the table below the chart.
View monthly share of search table
| Month | G Adventures | Contiki | Intrepid Travel | Trafalgar | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.03% |
| Nov 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.04% |
| Dec 2025 | 33.5% | 22.4% | 27.3% | 12.3% | 4.5% | 0.04% |
| Jan 2026 | 35.6% | 19.5% | 23.9% | 16% | 4.8% | 0.06% |
| Feb 2026 | 37.3% | 20.5% | 20.5% | 16.7% | 5% | 0.05% |
| Mar 2026 | 34.2% | 22.9% | 22.9% | 15.3% | 4.6% | 0.04% |
| Apr 2026 | 35.7% | 23.9% | 19.6% | 16% | 4.8% | 0.04% |
| May 2026 | 33.9% | 22.7% | 22.7% | 15.2% | 5.6% | 0.02% |
| Jun 2026 | 35.3% | 23.7% | 19.4% | 15.8% | 5.8% | 0.03% |
| Jul 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.03% |
| Aug 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Intrepid Travel and Trafalgar comparison changed over the last 12 months?
3 findings
- Intrepid Travel was ahead of Trafalgar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators worldwide moved from 24.5% to 21.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide moved from 13.5% to 17.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for tour operators worldwide in August 2026?
2 changes
Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Intrepid Travel’s and Trafalgar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Intrepid Travel
1 branded search term
- intrepid travel
Trafalgar
1 branded search term
- trafalgar tours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.