Brandwave

How popular isTrafalgar in search?

In August 2026, there were an estimated 74K branded searches for Trafalgar worldwide which is up 22.3% over the last 11 months. Trafalgar holds 17.9% estimated Share of Search among tour operators worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. G Adventures32.7%
  2. Contiki21.9%
  3. Intrepid Travel21.9%
  4. Trafalgar17.9%
  5. Insight Vacations5.4%
  6. Trailfinders0.04%
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Which tour operators compete with Trafalgar?

Trafalgar against tour operators worldwide, by month

Share of Search by month for G Adventures, Contiki, Intrepid Travel, Trafalgar, Insight Vacations. The figures are in the table below the chart.

View monthly share of search table
MonthG AdventuresContikiIntrepid TravelTrafalgarInsight VacationsTrailfinders
Oct 202536.8%20.2%24.5%13.5%5%0.03%
Nov 202536.8%20.2%24.5%13.5%5%0.04%
Dec 202533.5%22.4%27.3%12.3%4.5%0.04%
Jan 202635.6%19.5%23.9%16%4.8%0.06%
Feb 202637.3%20.5%20.5%16.7%5%0.05%
Mar 202634.2%22.9%22.9%15.3%4.6%0.04%
Apr 202635.7%23.9%19.6%16%4.8%0.04%
May 202633.9%22.7%22.7%15.2%5.6%0.02%
Jun 202635.3%23.7%19.4%15.8%5.8%0.03%
Jul 202632.7%21.9%21.9%17.9%5.4%0.03%
Aug 202632.7%21.9%21.9%17.9%5.4%0.04%
Sep 2026——————

  1. 1.G Adventures

    32.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Contiki

    21.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Intrepid Travel

    21.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Trafalgar

    17.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Insight Vacations

    5.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trailfinders

    0.04%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Trafalgar and its closest rivals

How has branded search demand for Trafalgar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trafalgar worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide increased from 13.5% to 17.9%.
  • Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide peaked at 17.9% in July 2026 and was lowest at 12.3% in December 2025.

How did search popularity change for tour operators worldwide in August 2026?

  1. Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  3. Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How is Trafalgar measured?

Brandwave collects information about searches that people make online using Trafalgar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trafalgar tours

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How the Brand Demand Index is measured

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