Trafalgar vs Trailfinders:Which is searched more?
In August 2026, Trafalgar had more branded searches than Trailfinders among tour operators worldwide. Trafalgar was estimated to have 74K branded searches compared to Trailfinders’ 170, and held a 16.3% Share of Search versus Trailfinders’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Trafalgar or Trailfinders?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trafalgar, Trailfinders. The figures are in the table below the chart.
View monthly share of search table
| Month | Trafalgar | Trailfinders |
|---|---|---|
| Oct 2025 | 12.2% | 0.03% |
| Nov 2025 | 12.2% | 0.03% |
| Dec 2025 | 11.2% | 0.04% |
| Jan 2026 | 14.5% | 0.05% |
| Feb 2026 | 15.3% | 0.04% |
| Mar 2026 | 13.9% | 0.04% |
| Apr 2026 | 14.4% | 0.03% |
| May 2026 | 13.8% | 0.02% |
| Jun 2026 | 14.3% | 0.03% |
| Jul 2026 | 16.3% | 0.03% |
| Aug 2026 | 16.3% | 0.04% |
| Sep 2026 | — | — |
How has the Trafalgar and Trailfinders comparison changed over the last 12 months?
3 findings
- Trafalgar was ahead of Trailfinders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide moved from 12.2% to 16.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Trailfinders’ estimated Share of Search among tour operators worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for tour operators worldwide in August 2026?
2 changes
Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Trafalgar’s and Trailfinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trafalgar
1 branded search term
- trafalgar tours
Trailfinders
1 branded search term
- trailfinders travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.