Insight Vacations vs Trafalgar:Which is more popular by branded search?
In August 2026, Trafalgar had more branded searches than Insight Vacations among tour operators worldwide. Trafalgar was estimated to have 74K branded searches compared to Insight Vacations’ 22.2K, and held a 17.9% Share of Search versus Insight Vacations’ 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Insight Vacations or Trafalgar?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trafalgar, Insight Vacations. The figures are in the table below the chart.
View monthly share of search table
| Month | G Adventures | Contiki | Intrepid Travel | Trafalgar | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.03% |
| Nov 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.04% |
| Dec 2025 | 33.5% | 22.4% | 27.3% | 12.3% | 4.5% | 0.04% |
| Jan 2026 | 35.6% | 19.5% | 23.9% | 16% | 4.8% | 0.06% |
| Feb 2026 | 37.3% | 20.5% | 20.5% | 16.7% | 5% | 0.05% |
| Mar 2026 | 34.2% | 22.9% | 22.9% | 15.3% | 4.6% | 0.04% |
| Apr 2026 | 35.7% | 23.9% | 19.6% | 16% | 4.8% | 0.04% |
| May 2026 | 33.9% | 22.7% | 22.7% | 15.2% | 5.6% | 0.02% |
| Jun 2026 | 35.3% | 23.7% | 19.4% | 15.8% | 5.8% | 0.03% |
| Jul 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.03% |
| Aug 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Insight Vacations and Trafalgar comparison changed over the last 12 months?
3 findings
- Trafalgar was ahead of Insight Vacations in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insight Vacations’ estimated Share of Search among tour operators worldwide moved from 5% to 5.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide moved from 13.5% to 17.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for tour operators worldwide in August 2026?
1 change
Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Insight Vacations’ and Trafalgar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insight Vacations
1 branded search term
- insight vacations
Trafalgar
1 branded search term
- trafalgar tours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.