Contiki vs G Adventures:Which is more popular by branded search?
In August 2026, G Adventures had more branded searches than Contiki among tour operators worldwide. G Adventures was estimated to have 135K branded searches compared to Contiki’s 90.5K, and held a 32.7% Share of Search versus Contiki’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contiki or G Adventures?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for G Adventures, Contiki. The figures are in the table below the chart.
View monthly share of search table
| Month | G Adventures | Contiki | Intrepid Travel | Trafalgar | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.03% |
| Nov 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.04% |
| Dec 2025 | 33.5% | 22.4% | 27.3% | 12.3% | 4.5% | 0.04% |
| Jan 2026 | 35.6% | 19.5% | 23.9% | 16% | 4.8% | 0.06% |
| Feb 2026 | 37.3% | 20.5% | 20.5% | 16.7% | 5% | 0.05% |
| Mar 2026 | 34.2% | 22.9% | 22.9% | 15.3% | 4.6% | 0.04% |
| Apr 2026 | 35.7% | 23.9% | 19.6% | 16% | 4.8% | 0.04% |
| May 2026 | 33.9% | 22.7% | 22.7% | 15.2% | 5.6% | 0.02% |
| Jun 2026 | 35.3% | 23.7% | 19.4% | 15.8% | 5.8% | 0.03% |
| Jul 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.03% |
| Aug 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Contiki and G Adventures comparison changed over the last 12 months?
3 findings
- G Adventures was ahead of Contiki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide moved from 20.2% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide moved from 36.8% to 32.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for tour operators worldwide in August 2026?
1 change
Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contiki’s and G Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contiki
1 branded search term
- contiki
G Adventures
1 branded search term
- g adventures
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.