Contiki vs Insight Vacations:Which is more popular by branded search?
In August 2026, Contiki had more branded searches than Insight Vacations among tour operators worldwide. Contiki was estimated to have 90.5K branded searches compared to Insight Vacations’ 22.2K, and held a 21.9% Share of Search versus Insight Vacations’ 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contiki or Insight Vacations?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contiki, Insight Vacations. The figures are in the table below the chart.
View monthly share of search table
| Month | G Adventures | Contiki | Intrepid Travel | Trafalgar | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.03% |
| Nov 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.04% |
| Dec 2025 | 33.5% | 22.4% | 27.3% | 12.3% | 4.5% | 0.04% |
| Jan 2026 | 35.6% | 19.5% | 23.9% | 16% | 4.8% | 0.06% |
| Feb 2026 | 37.3% | 20.5% | 20.5% | 16.7% | 5% | 0.05% |
| Mar 2026 | 34.2% | 22.9% | 22.9% | 15.3% | 4.6% | 0.04% |
| Apr 2026 | 35.7% | 23.9% | 19.6% | 16% | 4.8% | 0.04% |
| May 2026 | 33.9% | 22.7% | 22.7% | 15.2% | 5.6% | 0.02% |
| Jun 2026 | 35.3% | 23.7% | 19.4% | 15.8% | 5.8% | 0.03% |
| Jul 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.03% |
| Aug 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Contiki and Insight Vacations comparison changed over the last 12 months?
3 findings
- Contiki was ahead of Insight Vacations in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide moved from 20.2% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Insight Vacations’ estimated Share of Search among tour operators worldwide moved from 5% to 5.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tour operators worldwide in August 2026?
0 changes
Neither Contiki nor Insight Vacations moved beyond provider rounding among tour operators in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contiki’s and Insight Vacations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contiki
1 branded search term
- contiki
Insight Vacations
1 branded search term
- insight vacations
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.