Brandwave

Contiki vs Intrepid Travel:Which is more popular?

In September 2026, Intrepid Travel had more branded searches than Contiki among tour operators worldwide. Intrepid Travel had about 110,000 branded searches, while Contiki had 74,000. Intrepid Travel made up 23.1% of all tour operator searches we track, and Contiki accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about tour operators, Intrepid Travel appeared in four of the five answers and Contiki in none.

Among tour operators worldwide in September 2026

Who do people search for more?

Intrepid Travel, about 49% more searches than Contiki

Intrepid Travel 110K searchesContiki 74K searches

Who does AI mention more?

Intrepid Travel, mentioned in 4 of 5 answers, Contiki in 0

Intrepid Travel in 4 of 5Contiki in 0 of 5

Who does AI recommend more?

Intrepid Travel, the only one of the two named

Intrepid Travel first in 4Contiki never named

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intrepid Travel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Contiki did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Intrepid Travel1st
  2. G Adventures2nd
  3. Tauck3rd
  4. Trafalgar4th
  5. Contiki–
  6. Insight Vacations–
  7. Trailfinders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intrepid Travel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tauck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trafalgar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contiki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insight Vacations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trailfinders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Contiki or Intrepid Travel more popular in search?

This chart shows how often people search Google for Contiki and Intrepid Travel by name. Each line represents a brand's share of searches for all seven tour operators we track, month by month, from English-language searches worldwide.

Contiki and Intrepid Travel among tour operators worldwide, by month

Share of searches by month for Intrepid Travel, Contiki. The figures are in the table below the chart.

View monthly share of searches table
MonthG AdventuresIntrepid TravelContikiTrafalgarTauckInsight VacationsTrailfinders
Oct 202539.8%20.4%16.8%11.2%7.5%4.1%0.03%
Nov 202540.9%21%17.2%11.5%5.2%4.2%0.03%
Dec 202537.3%23.4%19.2%10.5%5.8%3.8%0.04%
Jan 202638.8%20%16.3%13.4%7.3%4%0.05%
Feb 202639.3%17.3%17.3%14.1%7.7%4.2%0.04%
Mar 202637.5%19.3%19.3%12.9%7.1%3.9%0.04%
Apr 202638.8%16.4%20%13.4%7.3%4%0.03%
May 202636.6%18.9%18.9%12.6%8.4%4.6%0.02%
Jun 202637.9%16%19.5%13.1%8.7%4.8%0.02%
Jul 202635.6%18.3%18.3%15%8.2%4.5%0.03%
Aug 202635.6%18.3%18.3%15%8.2%4.5%0.03%
Sep 202636.9%23.1%15.6%12.7%7%4.7%0.02%

How has the Contiki and Intrepid Travel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Contiki took it in April 2026, Intrepid Travel took it in September 2026.
  • Across the 12 months ending September 2026, Contiki’s share of searches among tour operators worldwide moved from 16.8% to 15.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Intrepid Travel’s share of searches among tour operators worldwide moved from 20.4% to 23.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for tour operators worldwide in September 2026?

2 changes

  1. In September 2026, Intrepid Travel overtook Contiki to rank 2nd among tour operators worldwide, with 23.1% of the searches.

  2. In September 2026, Contiki lost share of searches among tour operators worldwide, from 18.3% to 15.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Contiki’s and Intrepid Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contiki

1 branded search term

  • contiki

Intrepid Travel

1 branded search term

  • intrepid travel

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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