Brandwave

Contiki vs G Adventures:Which is more popular?

In September 2026, G Adventures had more branded searches than Contiki among tour operators worldwide. G Adventures had about 176,000 branded searches, while Contiki had 74,000. G Adventures made up 36.9% of all tour operator searches we track, and Contiki accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about tour operators, G Adventures appeared in three of the five answers and Contiki in none.

Among tour operators worldwide in September 2026

Who do people search for more?

G Adventures, about 2 searches for every 1 for Contiki

G Adventures 176K searchesContiki 74K searches

Who does AI mention more?

G Adventures, mentioned in 3 of 5 answers, Contiki in 0

G Adventures in 3 of 5Contiki in 0 of 5

Who does AI recommend more?

G Adventures, the only one of the two named

G Adventures first in 3Contiki never named

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G Adventures was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Contiki did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Intrepid Travel1st
  2. G Adventures2nd
  3. Tauck3rd
  4. Trafalgar4th
  5. Contiki–
  6. Insight Vacations–
  7. Trailfinders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intrepid Travel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tauck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trafalgar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contiki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insight Vacations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trailfinders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Contiki or G Adventures more popular in search?

This chart shows how often people search Google for Contiki and G Adventures by name. Each line represents a brand's share of searches for all seven tour operators we track, month by month, from English-language searches worldwide.

Contiki and G Adventures among tour operators worldwide, by month

Share of searches by month for G Adventures, Contiki. The figures are in the table below the chart.

View monthly share of searches table
MonthG AdventuresIntrepid TravelContikiTrafalgarTauckInsight VacationsTrailfinders
Oct 202539.8%20.4%16.8%11.2%7.5%4.1%0.03%
Nov 202540.9%21%17.2%11.5%5.2%4.2%0.03%
Dec 202537.3%23.4%19.2%10.5%5.8%3.8%0.04%
Jan 202638.8%20%16.3%13.4%7.3%4%0.05%
Feb 202639.3%17.3%17.3%14.1%7.7%4.2%0.04%
Mar 202637.5%19.3%19.3%12.9%7.1%3.9%0.04%
Apr 202638.8%16.4%20%13.4%7.3%4%0.03%
May 202636.6%18.9%18.9%12.6%8.4%4.6%0.02%
Jun 202637.9%16%19.5%13.1%8.7%4.8%0.02%
Jul 202635.6%18.3%18.3%15%8.2%4.5%0.03%
Aug 202635.6%18.3%18.3%15%8.2%4.5%0.03%
Sep 202636.9%23.1%15.6%12.7%7%4.7%0.02%

How has the Contiki and G Adventures comparison changed over the last 12 months?

3 findings
  • G Adventures was ahead of Contiki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Contiki’s share of searches among tour operators worldwide moved from 16.8% to 15.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, G Adventures’ share of searches among tour operators worldwide moved from 39.8% to 36.9%, and its estimated monthly branded searches moved from 215K to 176K.

How did search popularity change for tour operators worldwide in September 2026?

3 changes

  1. In September 2026, Intrepid Travel overtook Contiki to rank 2nd among tour operators worldwide, with 23.1% of the searches.

  2. In September 2026, G Adventures gained share of searches among tour operators worldwide, from 35.6% to 36.9%.

  3. In September 2026, Contiki lost share of searches among tour operators worldwide, from 18.3% to 15.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Contiki’s and G Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contiki

1 branded search term

  • contiki

G Adventures

2 branded search terms

  • g adventures
  • gadventures

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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