Breville vs De'Longhi:Which is searched more?
In September 2026, De'Longhi had more branded searches than Breville among toaster oven brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Breville’s 879K, and held a 27.8% Share of Search versus Breville’s 17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or De'Longhi?
Compare the toaster oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | KitchenAid | Ninja | Breville | Black and Decker | Cuisinart |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 31% | 18.6% | 13.9% | 4.2% | 4.4% |
| Nov 2025 | 25.4% | 32.8% | 19% | 15% | 3% | 4.8% |
| Dec 2025 | 23.6% | 34.5% | 18.5% | 15.5% | 2.8% | 5.2% |
| Jan 2026 | 26.3% | 27.6% | 20.9% | 16.1% | 3.3% | 5.9% |
| Feb 2026 | 26.3% | 28.7% | 21.4% | 15% | 4% | 4.6% |
| Mar 2026 | 26.2% | 28.8% | 20.7% | 14.6% | 4.2% | 5.5% |
| Apr 2026 | 26.7% | 28.6% | 21.3% | 14.9% | 4.3% | 4.1% |
| May 2026 | 28% | 26.3% | 19.6% | 15.6% | 5.5% | 5% |
| Jun 2026 | 27.6% | 24.1% | 22.8% | 16% | 5.1% | 4.4% |
| Jul 2026 | 27.3% | 25.7% | 19.5% | 17.7% | 4.6% | 5.1% |
| Aug 2026 | 28.2% | 23.8% | 22.3% | 16.5% | 4.3% | 4.9% |
| Sep 2026 | 27.8% | 24.7% | 22.1% | 17% | 4.3% | 4.1% |
How has the Breville and De'Longhi comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide moved from 13.9% to 17%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide moved from 27.9% to 27.8%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
How did search popularity change for toaster oven brands worldwide in September 2026?
2 changes
In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 16.5% to 17%.
Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.
Other head-to-heads among toaster oven brands
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De'Longhi vs Black and Decker: compare search popularity- KitchenAid vs Ninja: compare search popularity
KitchenAid vs Breville: compare search popularity
- KitchenAid vs Black and Decker: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
De'Longhi
8 branded search terms
- de'longhi espresso machine
- delonghi
- delonghi coffee machine
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.