De'Longhi vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than De'Longhi among toaster oven brands worldwide. Ninja was estimated to have 823K branded searches compared to De'Longhi’s 673K, and held a 24.5% Share of Search versus De'Longhi’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, De'Longhi or Ninja?
Compare the toaster oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, De'Longhi. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Ninja | De'Longhi | Black and Decker | Cuisinart | Breville |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 20.1% | 6% | 5.9% | 3.3% |
| Nov 2025 | 46.9% | 19.3% | 19.3% | 4.3% | 6.5% | 3.9% |
| Dec 2025 | 49.1% | 19.9% | 16.3% | 4% | 6.7% | 4% |
| Jan 2026 | 41.6% | 23% | 18.9% | 5% | 7.7% | 3.8% |
| Feb 2026 | 41.6% | 23.5% | 19.2% | 5.7% | 6.1% | 3.9% |
| Mar 2026 | 41.5% | 22.6% | 18.5% | 6.1% | 7.6% | 3.7% |
| Apr 2026 | 41.8% | 23.4% | 19.1% | 6.2% | 5.6% | 3.8% |
| May 2026 | 39.5% | 20.5% | 20.5% | 8.2% | 7.1% | 4.1% |
| Jun 2026 | 35.9% | 25.4% | 20.8% | 7.6% | 6.1% | 4.2% |
| Jul 2026 | 38.8% | 21.3% | 21.3% | 7% | 7.4% | 4.3% |
| Aug 2026 | 36.8% | 24.8% | 20.3% | 6.6% | 7.3% | 4.1% |
| Sep 2026 | 38% | 24.5% | 20.1% | 6.6% | 5.9% | 4.9% |
How has the De'Longhi and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide held steady at 20.1%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for toaster oven brands worldwide in September 2026?
1 change
Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among toaster oven brands
KitchenAid vs Ninja: compare search popularity- KitchenAid vs De'Longhi: compare search popularity
KitchenAid vs Black and Decker: compare search popularityKitchenAid vs Cuisinart: compare search popularity
- Ninja vs Black and Decker: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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