Brandwave

Ticketing platforms:Which brands are most popular in search?

In August 2026, Ticketmaster was the most searched among ticketing platforms worldwide, with an estimated 13.6M branded searches and 69.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ticketmaster69.8%
  2. StubHub14.1%
  3. SeatGeek9.4%
  4. Eventbrite6.5%
  5. Tixr0.25%

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Share of SearchLeaderboard

Compare the platforms people buy event tickets on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ticketing platforms worldwide, by month

Share of Search by month for Ticketmaster, StubHub, SeatGeek, Eventbrite. The figures are in the table below the chart.

View monthly share of search table
MonthTicketmasterStubHubSeatGeekEventbriteTixr
Oct 202571.9%11.9%7.9%8.1%0.12%
Nov 202576.8%10.4%5.6%7.1%0.13%
Dec 202575.1%12.4%5.5%6.9%0.15%
Jan 202682.3%7.4%6%4.2%0.09%
Feb 202676.7%10.3%5.6%7.1%0.19%
Mar 202672.9%12%6.5%8.3%0.27%
Apr 202681%8.9%4.9%5%0.13%
May 202677.8%10.5%5.7%5.9%0.13%
Jun 202671.1%14.3%7.8%6.6%0.17%
Jul 202666.7%16.5%9%7.6%0.3%
Aug 202669.8%14.1%9.4%6.5%0.25%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ticketmaster

    69.8%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +3.2 points.

  2. 2.StubHub

    14.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.SeatGeek

    9.4%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +0.4 points.

  4. 4.Eventbrite

    6.5%

    Held 4th. 1.3M estimated branded searches, -0.17% vs prior month. Share -1.1 points.

  5. 5.Tixr

    0.25%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ticketing platforms worldwide?

In August 2026, Ticketmaster was the most searched among ticketing platforms worldwide, with an estimated 13.6M branded searches and 69.8% estimated Share of Search within this set. StubHub is in 2nd place, 55.8 percentage points behind at 14.1% Share of Search.

Global ticketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ticketmaster71.9% → 69.8%82.3%Jan 202666.7%Jul 20261st
StubHub11.9% → 14.1%16.5%Jul 20267.4%Jan 20262nd
SeatGeek7.9% → 9.4%9.4%Aug 20264.9%Apr 20264th → 3rd
Eventbrite8.1% → 6.5%8.3%Mar 20264.2%Jan 20263rd → 4th
Tixr0.12% → 0.25%0.3%Jul 20260.09%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among ticketing platforms worldwide decreased from 71.9% to 69.8%.
  • Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide increased from 11.9% to 14.1%.
  • Across the 11 months ending August 2026, SeatGeek’s estimated Share of Search among ticketing platforms worldwide increased from 7.9% to 9.4%.
  • Across the 11 months ending August 2026, Eventbrite’s estimated Share of Search among ticketing platforms worldwide decreased from 8.1% to 6.5%.
  • Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among ticketing platforms worldwide peaked at 82.3% in January 2026 and was lowest at 66.7% in July 2026.
  • Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide peaked at 16.5% in July 2026 and was lowest at 7.4% in January 2026.
  • Across the 11 months ending August 2026, SeatGeek’s estimated Share of Search among ticketing platforms worldwide peaked at 9.4% in August 2026 and was lowest at 4.9% in April 2026.
  • Across the 11 months ending August 2026, Eventbrite’s estimated Share of Search among ticketing platforms worldwide peaked at 8.3% in March 2026 and was lowest at 4.2% in January 2026.
  • Across the 11 months ending August 2026, SeatGeek rose from 4th to 3rd among ticketing platforms worldwide.
  • Across the 11 months ending August 2026, Eventbrite fell from 3rd to 4th among ticketing platforms worldwide.
  • Across the 11 months ending August 2026, Tixr held steady: its estimated Share of Search among ticketing platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for ticketing platforms worldwide in August 2026?

  1. In August 2026, Ticketmaster gained estimated Share of Search among ticketing platforms worldwide, from 66.7% to 69.8%.

  2. In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.

  3. In August 2026, Eventbrite lost estimated Share of Search among ticketing platforms worldwide, from 7.6% to 6.5%.

  4. SeatGeek’s estimated Share of Search among ticketing platforms worldwide has gained ground for 3 months in a row, from 5.7% to 9.4% in August 2026.

  5. Estimated monthly branded searches for Tixr worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

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