StubHub vs Ticketmaster:Which is more popular by branded search?
In August 2026, Ticketmaster had more branded searches than StubHub among ticketing platforms worldwide. Ticketmaster was estimated to have 13.6M branded searches compared to StubHub’s 2.7M, and held a 69.8% Share of Search versus StubHub’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, StubHub or Ticketmaster?
Compare the platforms people buy event tickets on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ticketmaster, StubHub. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketmaster | StubHub | SeatGeek | Eventbrite | Tixr |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 11.9% | 7.9% | 8.1% | 0.12% |
| Nov 2025 | 76.8% | 10.4% | 5.6% | 7.1% | 0.13% |
| Dec 2025 | 75.1% | 12.4% | 5.5% | 6.9% | 0.15% |
| Jan 2026 | 82.3% | 7.4% | 6% | 4.2% | 0.09% |
| Feb 2026 | 76.7% | 10.3% | 5.6% | 7.1% | 0.19% |
| Mar 2026 | 72.9% | 12% | 6.5% | 8.3% | 0.27% |
| Apr 2026 | 81% | 8.9% | 4.9% | 5% | 0.13% |
| May 2026 | 77.8% | 10.5% | 5.7% | 5.9% | 0.13% |
| Jun 2026 | 71.1% | 14.3% | 7.8% | 6.6% | 0.17% |
| Jul 2026 | 66.7% | 16.5% | 9% | 7.6% | 0.3% |
| Aug 2026 | 69.8% | 14.1% | 9.4% | 6.5% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the StubHub and Ticketmaster comparison changed over the last 12 months?
3 findings
- Ticketmaster was ahead of StubHub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide moved from 11.9% to 14.1%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among ticketing platforms worldwide moved from 71.9% to 69.8%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for ticketing platforms worldwide in August 2026?
2 changes
In August 2026, Ticketmaster gained estimated Share of Search among ticketing platforms worldwide, from 66.7% to 69.8%.
In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using StubHub’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
StubHub
1 branded search term
- stubhub
Ticketmaster
1 branded search term
- ticketmaster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.