Brandwave

Eventbrite vs StubHub:Which is more popular by branded search?

In August 2026, StubHub had more branded searches than Eventbrite among ticketing platforms worldwide. StubHub was estimated to have 2.7M branded searches compared to Eventbrite’s 1.3M, and held a 14.1% Share of Search versus Eventbrite’s 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among ticketing platforms worldwide in August 2026Which is more popular in search, Eventbrite or StubHub?
Eventbrite6.5%1.3M searches
vs
StubHub14.1%2.7M searches

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Which is more popular in search, Eventbrite or StubHub?

Compare the platforms people buy event tickets on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eventbrite and StubHub among ticketing platforms worldwide, by month

Share of Search by month for StubHub, Eventbrite. The figures are in the table below the chart.

View monthly share of search table
MonthTicketmasterStubHubSeatGeekEventbriteTixr
Oct 202571.9%11.9%7.9%8.1%0.12%
Nov 202576.8%10.4%5.6%7.1%0.13%
Dec 202575.1%12.4%5.5%6.9%0.15%
Jan 202682.3%7.4%6%4.2%0.09%
Feb 202676.7%10.3%5.6%7.1%0.19%
Mar 202672.9%12%6.5%8.3%0.27%
Apr 202681%8.9%4.9%5%0.13%
May 202677.8%10.5%5.7%5.9%0.13%
Jun 202671.1%14.3%7.8%6.6%0.17%
Jul 202666.7%16.5%9%7.6%0.3%
Aug 202669.8%14.1%9.4%6.5%0.25%
Sep 2026—————

How has the Eventbrite and StubHub comparison changed over the last 12 months?

  • StubHub was ahead of Eventbrite in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Eventbrite’s estimated Share of Search among ticketing platforms worldwide moved from 8.1% to 6.5%, and its estimated monthly branded searches moved from 1.9M to 1.3M.
  • Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide moved from 11.9% to 14.1%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for ticketing platforms worldwide in August 2026?

  1. In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.

  2. In August 2026, Eventbrite lost estimated Share of Search among ticketing platforms worldwide, from 7.6% to 6.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Eventbrite’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eventbrite

7 branded search terms

  • eventbrite
  • eventbrite app
  • eventbrite com
  • eventbrite events
  • eventbrite online
  • eventbrite software
  • eventbrite tickets

StubHub

1 branded search term

  • stubhub

How the Brand Demand Index is measured

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