SeatGeek vs StubHub:Which is more popular by branded search?
In August 2026, StubHub had more branded searches than SeatGeek among ticketing platforms worldwide. StubHub was estimated to have 2.7M branded searches compared to SeatGeek’s 1.8M, and held a 14.1% Share of Search versus SeatGeek’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SeatGeek or StubHub?
Compare the platforms people buy event tickets on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for StubHub, SeatGeek. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketmaster | StubHub | SeatGeek | Eventbrite | Tixr |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 11.9% | 7.9% | 8.1% | 0.12% |
| Nov 2025 | 76.8% | 10.4% | 5.6% | 7.1% | 0.13% |
| Dec 2025 | 75.1% | 12.4% | 5.5% | 6.9% | 0.15% |
| Jan 2026 | 82.3% | 7.4% | 6% | 4.2% | 0.09% |
| Feb 2026 | 76.7% | 10.3% | 5.6% | 7.1% | 0.19% |
| Mar 2026 | 72.9% | 12% | 6.5% | 8.3% | 0.27% |
| Apr 2026 | 81% | 8.9% | 4.9% | 5% | 0.13% |
| May 2026 | 77.8% | 10.5% | 5.7% | 5.9% | 0.13% |
| Jun 2026 | 71.1% | 14.3% | 7.8% | 6.6% | 0.17% |
| Jul 2026 | 66.7% | 16.5% | 9% | 7.6% | 0.3% |
| Aug 2026 | 69.8% | 14.1% | 9.4% | 6.5% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the SeatGeek and StubHub comparison changed over the last 12 months?
3 findings
- StubHub was ahead of SeatGeek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SeatGeek’s estimated Share of Search among ticketing platforms worldwide moved from 7.9% to 9.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide moved from 11.9% to 14.1%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for ticketing platforms worldwide in August 2026?
2 changes
In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.
SeatGeek’s estimated Share of Search among ticketing platforms worldwide has gained ground for 3 months in a row, from 5.7% to 9.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SeatGeek’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.