Theme parks:Which brands are most popular in search?
In August 2026, Disneyland was the most searched among theme parks worldwide, with an estimated 1.8M branded searches and 25.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Disneyland25.7%
Legoland21%
Six Flags21%
Thorpe Park14%
Universal Studios14%
SeaWorld4.2%
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Share of SearchLeaderboard
Compare the theme parks guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Disneyland, Legoland, Six Flags, Thorpe Park, Universal Studios, SeaWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.8M | 0% | +2.3 points | |
| 2, held 2nd | 21% | 1.5M | -18% | -2.3 points | |
| 3, held 3rd | 21% | 1.5M | 0% | +1.9 points | |
| 4, moved from 5th to 4th | 14% | 1M | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 14% | 1M | -18% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 301K | -33.1% | -1.5 points |
25.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Legoland21%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.3 points.
21%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
14%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
14%
Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -1.6 points.
6.
SeaWorld4.2%
Held 6th. 301K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
Compare search popularity between leading brands
- Disneyland vs Legoland: compare search popularity
- Disneyland vs Six Flags: compare search popularity
- Disneyland vs Thorpe Park: compare search popularity
- Disneyland vs Universal Studios: compare search popularity
- Legoland vs Six Flags: compare search popularity
- Legoland vs Thorpe Park: compare search popularity
- Legoland vs Universal Studios: compare search popularity
- Six Flags vs Thorpe Park: compare search popularity
- Six Flags vs Universal Studios: compare search popularity
- Thorpe Park vs Universal Studios: compare search popularity
- Compare any of these brands
Which brand is most popular in search among theme parks worldwide?
6 brands
In August 2026, Disneyland was the most searched among theme parks worldwide, with an estimated 1.8M branded searches and 25.7% estimated Share of Search within this set. Legoland is in 2nd place, 4.6 percentage points behind at 21% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Disneyland | 25.9% → 25.7% | 37.3%Jan 2026 | 23.4%Jul 2026 | 1st |
| Legoland | 17.3% → 21% | 23.6%Mar 2026 | 17.3%Oct 2025 | 3rd → 2nd |
| Six Flags | 21.2% → 21% | 21.2%Oct 2025 | 13.5%Feb 2026 | 2nd → 3rd |
| Thorpe Park | 14.1% → 14% | 14.1%Oct 2025 | 2.4%Dec 2025 | 5th → 4th |
| Universal Studios | 17.3% → 14% | 22.1%Dec 2025 | 14%Aug 2026 | 4th → 5th |
| SeaWorld | 4.3% → 4.2% | 6.3%Jun 2026 | 4.2%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide increased from 17.3% to 21%.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide decreased from 17.3% to 14%.
- Across the 11 months ending August 2026, Disneyland’s estimated Share of Search among theme parks worldwide peaked at 37.3% in January 2026 and was lowest at 23.4% in July 2026.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide peaked at 23.6% in March 2026 and was lowest at 17.3% in October 2025.
- Across the 11 months ending August 2026, Six Flags’ estimated Share of Search among theme parks worldwide peaked at 21.2% in October 2025 and was lowest at 13.5% in February 2026.
- Across the 11 months ending August 2026, Thorpe Park’s estimated Share of Search among theme parks worldwide peaked at 14.1% in October 2025 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide peaked at 22.1% in December 2025 and was lowest at 14% in August 2026.
- Across the 11 months ending August 2026, SeaWorld’s estimated Share of Search among theme parks worldwide peaked at 6.3% in June 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Legoland rose from 3rd to 2nd among theme parks worldwide.
- Across the 11 months ending August 2026, Six Flags fell from 2nd to 3rd among theme parks worldwide.
- Across the 11 months ending August 2026, Thorpe Park rose from 5th to 4th among theme parks worldwide.
- Across the 11 months ending August 2026, Universal Studios fell from 4th to 5th among theme parks worldwide.
- Across the 11 months ending August 2026, Disneyland and SeaWorld held steady: their estimated Share of Search among theme parks worldwide each moved less than 0.5 percentage points.
How did search popularity change for theme parks worldwide in August 2026?
6 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23.4% to 25.7%.
In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.
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