Thorpe Park vs Universal Studios:Which is more popular by branded search?
In August 2026, Thorpe Park and Universal Studios were level on Share of Search among theme parks worldwide, with an estimated 1M branded searches each, at 14% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thorpe Park or Universal Studios?
Compare the theme parks guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thorpe Park, Universal Studios. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Thorpe Park and Universal Studios comparison changed over the last 12 months?
3 findings
- Thorpe Park was ahead of Universal Studios in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thorpe Park’s estimated Share of Search among theme parks worldwide moved from 14.1% to 14%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide moved from 17.3% to 14%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for theme parks worldwide in August 2026?
2 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
How each brand is measured
Brandwave collects information about searches that people make online using Thorpe Park’s and Universal Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thorpe Park
1 branded search term
- thorpe park
Universal Studios
1 branded search term
- universal studios
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.