How popular isUniversal Studios in search?
In August 2026, there were an estimated 1M branded searches for Universal Studios worldwide which is down 18% over the last 11 months. Universal Studios holds 14% estimated Share of Search among theme parks worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Disneyland25.7%
Legoland21%
Six Flags21%
Thorpe Park14%
Universal Studios14%
SeaWorld4.2%
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Which theme parks compete with Universal Studios?
Share of Search by month for Disneyland, Legoland, Six Flags, Thorpe Park, Universal Studios, SeaWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.8M | 0% | +2.3 points | |
| 2, held 2nd | 21% | 1.5M | -18% | -2.3 points | |
| 3, held 3rd | 21% | 1.5M | 0% | +1.9 points | |
| 4, moved from 5th to 4th | 14% | 1M | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 14% | 1M | -18% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 301K | -33.1% | -1.5 points |
25.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Legoland21%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.3 points.
21%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
14%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
14%
Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -1.6 points.
6.
SeaWorld4.2%
Held 6th. 301K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
Compare search popularity between Universal Studios and its closest rivals
- Universal Studios vs Disneyland: compare search popularity
- Universal Studios vs Legoland: compare search popularity
- Universal Studios vs Six Flags: compare search popularity
- Universal Studios vs Thorpe Park: compare search popularity
- Universal Studios vs SeaWorld: compare search popularity
- Compare Universal Studios with any brand
How has branded search demand for Universal Studios changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Universal Studios worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide decreased from 17.3% to 14%.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide peaked at 22.1% in December 2025 and was lowest at 14% in August 2026.
- Across the 11 months ending August 2026, Universal Studios fell from 4th to 5th among theme parks worldwide.
How did search popularity change for theme parks worldwide in August 2026?
6 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23.4% to 25.7%.
In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.
How is Universal Studios measured?
Brandwave collects information about searches that people make online using Universal Studios’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- universal studios
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