How popular isDisneyland in search?
In August 2026, there were an estimated 1.8M branded searches for Disneyland worldwide which held steady over the last 11 months. Disneyland holds 25.7% estimated Share of Search among theme parks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Disneyland25.7%
- Legoland21%
- Six Flags21%
- Thorpe Park14%
- Universal Studios14%
- SeaWorld4.2%
Follow Disneyland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which theme parks compete with Disneyland?
Share of Search by month for Disneyland, Legoland, Six Flags, Thorpe Park, Universal Studios, SeaWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.8M | 0% | +2.3 points | |
| 2, held 2nd | 21% | 1.5M | -18% | -2.3 points | |
| 3, held 3rd | 21% | 1.5M | 0% | +1.9 points | |
| 4, moved from 5th to 4th | 14% | 1M | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 14% | 1M | -18% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 301K | -33.1% | -1.5 points |
25.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.Legoland
21%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.3 points.
21%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
14%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
14%
Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -1.6 points.
6.SeaWorld
4.2%
Held 6th. 301K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
Compare search popularity between Disneyland and its closest rivals
How has branded search demand for Disneyland changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Disneyland worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Disneyland’s estimated Share of Search among theme parks worldwide peaked at 37.3% in January 2026 and was lowest at 23.4% in July 2026.
How did search popularity change for theme parks worldwide in August 2026?
6 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23.4% to 25.7%.
In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.
How is Disneyland measured?
Brandwave collects information about searches that people make online using Disneyland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- disneyland
Do you work for Disneyland? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Disneyland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.