How popular isLegoland in search?
In August 2026, there were an estimated 1.5M branded searches for Legoland worldwide which is up 23% over the last 11 months. Legoland holds 21% estimated Share of Search among theme parks worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Disneyland25.7%
Legoland21%
Six Flags21%
Thorpe Park14%
Universal Studios14%
SeaWorld4.2%
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Which theme parks compete with Legoland?
Share of Search by month for Disneyland, Legoland, Six Flags, Thorpe Park, Universal Studios, SeaWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.8M | 0% | +2.3 points | |
| 2, held 2nd | 21% | 1.5M | -18% | -2.3 points | |
| 3, held 3rd | 21% | 1.5M | 0% | +1.9 points | |
| 4, moved from 5th to 4th | 14% | 1M | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 14% | 1M | -18% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 301K | -33.1% | -1.5 points |
25.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Legoland21%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.3 points.
21%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
14%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
14%
Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -1.6 points.
6.
SeaWorld4.2%
Held 6th. 301K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
Compare search popularity between Legoland and its closest rivals
How has branded search demand for Legoland changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Legoland worldwide rose from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide increased from 17.3% to 21%.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide peaked at 23.6% in March 2026 and was lowest at 17.3% in October 2025.
- Across the 11 months ending August 2026, Legoland rose from 3rd to 2nd among theme parks worldwide.
How did search popularity change for theme parks worldwide in August 2026?
6 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23.4% to 25.7%.
In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.
How is Legoland measured?
Brandwave collects information about searches that people make online using Legoland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- legoland
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Is Legoland your brand?
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