Legoland vs Six Flags:Which is more popular by branded search?
In August 2026, Legoland and Six Flags were level on Share of Search among theme parks worldwide, with an estimated 1.5M branded searches each, at 21% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Legoland or Six Flags?
Compare the theme parks guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Legoland, Six Flags. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Legoland and Six Flags comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Legoland took it in December 2025.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide moved from 17.3% to 21%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Six Flags’ estimated Share of Search among theme parks worldwide moved from 21.2% to 21%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for theme parks worldwide in August 2026?
2 changes
In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Legoland’s and Six Flags’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.