SeaWorld vs Universal Studios:Which is more popular by branded search?
In August 2026, Universal Studios had more branded searches than SeaWorld among theme parks worldwide. Universal Studios was estimated to have 1M branded searches compared to SeaWorld’s 301K, and held a 14% Share of Search versus SeaWorld’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SeaWorld or Universal Studios?
Compare the theme parks guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Universal Studios, SeaWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Disneyland | Legoland | Six Flags | Thorpe Park | Universal Studios | SeaWorld |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 17.3% | 21.2% | 14.1% | 17.3% | 4.3% |
| Nov 2025 | 31.7% | 17.3% | 21.1% | 3.5% | 21.1% | 5.2% |
| Dec 2025 | 33.1% | 22.1% | 14.9% | 2.4% | 22.1% | 5.4% |
| Jan 2026 | 37.3% | 20.3% | 13.7% | 3.3% | 20.3% | 5% |
| Feb 2026 | 36.6% | 20% | 13.5% | 4.9% | 20% | 4.9% |
| Mar 2026 | 28.7% | 23.6% | 15.7% | 7.1% | 19.2% | 5.8% |
| Apr 2026 | 27.4% | 22.5% | 15% | 12.3% | 18.3% | 4.5% |
| May 2026 | 25.3% | 20.7% | 20.7% | 11.4% | 16.8% | 5.1% |
| Jun 2026 | 25.8% | 21.1% | 21.1% | 11.6% | 14.1% | 6.3% |
| Jul 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 15.6% | 5.7% |
| Aug 2026 | 25.7% | 21% | 21% | 14% | 14% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the SeaWorld and Universal Studios comparison changed over the last 12 months?
3 findings
- Universal Studios was ahead of SeaWorld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SeaWorld’s estimated Share of Search among theme parks worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide moved from 17.3% to 14%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for theme parks worldwide in August 2026?
3 changes
In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using SeaWorld’s and Universal Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SeaWorld
1 branded search term
- seaworld
Universal Studios
1 branded search term
- universal studios
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.