Cupshe vs Speedo:Which is more popular?
In September 2026, Speedo had more branded searches than Cupshe among swimwear brands worldwide. Speedo had about 429,000 branded searches, while Cupshe had 201,000. Speedo made up 42.2% of all swimwear brand searches we track, and Cupshe accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Cupshe appeared in four of the five answers and Speedo in two. Cupshe was mentioned before Speedo in three out of four answers.
Who do people search for more?
Speedo, about 2 searches for every 1 for Cupshe
Who does AI mention more?
Cupshe, mentioned in 4 of 5 answers, Speedo in 2
Who does AI recommend more?
Cupshe, named ahead of Speedo in 3 of 4 answers
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cupshe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Speedo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cupshe was listed before Speedo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Summersalt1st
- Monday Swimwear2nd
- Cupshe3rd
Seafolly4th- Left On Friday5th
- Eres6th
- Speedo7th
Arena–
Zoggs–
Sunseeker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy?”
Asked ChatGPT
“What are the best swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand for the beach?”
Searched Google, AI Overview
“swimwear brands”
Searched Google, AI Overview
“swimwear for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cupshe or Speedo more popular in search?
This chart shows how often people search Google for Cupshe and Speedo by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Speedo, Cupshe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Cupshe | Monday Swimwear | Seafolly | Arena | Summersalt | Left On Friday | Zoggs | Sunseeker | Eres |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.2% | 5.5% | 9.6% | 7.1% | 6.7% | 2% | 3.2% | 0.73% | 0.73% |
| Nov 2025 | 41.8% | 20.1% | 7.4% | 10.3% | 6.7% | 6.1% | 3.3% | 3.1% | 0.66% | 0.54% |
| Dec 2025 | 43.4% | 20.9% | 6.3% | 11.2% | 5.7% | 5.1% | 3.4% | 2.7% | 0.69% | 0.69% |
| Jan 2026 | 32% | 33.6% | 8.2% | 8.4% | 4.8% | 5.5% | 3.7% | 2.4% | 0.6% | 0.74% |
| Feb 2026 | 33.4% | 35% | 8.6% | 5.3% | 4.8% | 5.8% | 3.9% | 2% | 0.42% | 0.77% |
| Mar 2026 | 29.9% | 38.5% | 9.4% | 5.1% | 4.7% | 5.2% | 4.2% | 1.8% | 0.38% | 0.85% |
| Apr 2026 | 30.5% | 39.2% | 9.6% | 5% | 4.4% | 5.3% | 3.5% | 1.7% | 0.38% | 0.58% |
| May 2026 | 27.7% | 44.3% | 8.9% | 4.9% | 3.7% | 4% | 4% | 1.5% | 0.54% | 0.54% |
| Jun 2026 | 27.6% | 43.1% | 8.7% | 5.6% | 3.6% | 3.9% | 4.7% | 1.5% | 0.64% | 0.64% |
| Jul 2026 | 29.8% | 38.3% | 9.3% | 6.1% | 4.1% | 4.2% | 5.1% | 1.7% | 0.56% | 0.84% |
| Aug 2026 | 36.4% | 25.5% | 9.4% | 7.5% | 5.6% | 5.1% | 6.3% | 2.7% | 0.69% | 0.84% |
| Sep 2026 | 42.2% | 19.8% | 8.9% | 8.8% | 7.8% | 4.9% | 3.3% | 3% | 0.8% | 0.53% |
How has the Cupshe and Speedo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cupshe took it in January 2026, Speedo took it in August 2026.
- Across the 12 months ending September 2026, Cupshe’s share of searches among swimwear brands worldwide moved from 18.2% to 19.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Speedo’s share of searches among swimwear brands worldwide moved from 46.2% to 42.2%, and its estimated monthly branded searches moved from 511K to 429K.
How did search popularity change for swimwear brands worldwide in September 2026?
2 changes
In September 2026, Speedo gained share of searches among swimwear brands worldwide, from 36.4% to 42.2%.
In September 2026, Cupshe lost share of searches among swimwear brands worldwide, from 25.5% to 19.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cupshe’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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