Creatures of Leisure vs FCS:Which is searched more?

Name: Creatures of Leisure vs FCS: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, FCS had more branded searches than Creatures of Leisure among surfboard bag brands worldwide. FCS was estimated to have 450K branded searches compared to Creatures of Leisure’s 4.4K, and held an 86.2% Share of Search versus Creatures of Leisure’s 0.84%. These are worldwide searches for English-language branded terms.

Share of Search among surfboard bag brands worldwide in September 2026Which is more popular in search, Creatures of Leisure or FCS?

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Which is more popular in search, Creatures of Leisure or FCS?

Compare the surfboard bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Creatures of Leisure and FCS among surfboard bag brands worldwide, by month

Month	FCS	Dakine	Pro-Lite	Creatures of Leisure
Oct 2025	90.4%	6.7%	2.4%	0.48%
Nov 2025	91.2%	6.7%	1.6%	0.49%
Dec 2025	92.3%	5.6%	1.7%	0.41%
Jan 2026	89.5%	8%	2%	0.48%
Feb 2026	87.5%	9.6%	2.4%	0.57%
Mar 2026	87.3%	9.6%	2.4%	0.7%
Apr 2026	90.3%	6.6%	2.4%	0.59%
May 2026	88.9%	8%	2.4%	0.71%
Jun 2026	84.3%	11.3%	3.4%	1%
Jul 2026	84.3%	11.3%	3.4%	1%
Aug 2026	85%	11.4%	2.8%	0.83%
Sep 2026	86.2%	9.5%	3.5%	0.84%

How has the Creatures of Leisure and FCS comparison changed over the last 12 months?

3 findings

FCS was ahead of Creatures of Leisure in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Creatures of Leisure’s estimated Share of Search among surfboard bag brands worldwide moved from 0.48% to 0.84%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
Across the 12 months ending September 2026, FCS’s estimated Share of Search among surfboard bag brands worldwide moved from 90.4% to 86.2%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for surfboard bag brands worldwide in September 2026?

2 changes

In September 2026, FCS gained estimated Share of Search among surfboard bag brands worldwide, from 85% to 86.2%.
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

Other head-to-heads among surfboard bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Creatures of Leisure’s and FCS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.