Brandwave

Storage facilities:Which brands are most popular in search?

In August 2026, Public Storage was the most searched among storage facilities worldwide, with an estimated 2.2M branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Public Storage51.7%
  2. Extra Space42.2%
  3. CubeSmart2.5%
  4. StorageMart2.5%
  5. Big Yellow0.63%
  6. Safestore0.34%

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Share of SearchLeaderboard

Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage facilities worldwide, by month

Share of Search by month for Public Storage, Extra Space, CubeSmart, StorageMart. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMartBig YellowSafestore
Oct 202546.3%46.3%3.4%2.8%0.84%0.46%
Nov 202546.3%46.3%3.4%2.8%0.84%0.37%
Dec 202541.3%50.8%3.7%3.1%0.75%0.41%
Jan 202646.3%46.3%3.4%2.8%0.84%0.37%
Feb 202641.5%51%3.7%2.5%0.76%0.41%
Mar 202646.3%46.3%3.4%2.8%0.84%0.46%
Apr 202645.9%45.9%3.4%2.8%1.5%0.45%
May 202641.8%50.9%3.1%3.1%0.75%0.41%
Jun 202646%46%3.4%3.4%0.83%0.45%
Jul 202646.3%46.3%3.4%2.8%0.69%0.46%
Aug 202651.7%42.2%2.5%2.5%0.63%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Public Storage

    51.7%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +5.4 points.

  2. 2.Extra Space

    42.2%

    Moved from 1st to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share -4.1 points.

  3. 3.CubeSmart

    2.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.StorageMart

    2.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share -0.3 points.

  5. 5.Big Yellow

    0.63%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  6. 6.Safestore

    0.34%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among storage facilities worldwide?

In August 2026, Public Storage was the most searched among storage facilities worldwide, with an estimated 2.2M branded searches and 51.7% estimated Share of Search within this set. Extra Space is in 2nd place, 9.5 percentage points behind at 42.2% Share of Search.

Global storage facilities, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Public Storage46.3% → 51.7%51.7%Aug 202641.3%Dec 20252nd → 1st
Extra Space46.3% → 42.2%51%Feb 202642.2%Aug 20261st → 2nd
CubeSmart3.4% → 2.5%3.7%Feb 20262.5%Aug 20263rd
StorageMart2.8% → 2.5%3.4%Jun 20262.5%Feb 20264th
Big Yellow0.84% → 0.63%1.5%Apr 20260.63%Aug 20265th
Safestore0.46% → 0.34%0.46%Jul 20260.34%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Public Storage’s estimated Share of Search among storage facilities worldwide increased from 46.3% to 51.7%.
  • Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide decreased from 46.3% to 42.2%.
  • Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide decreased from 3.4% to 2.5%.
  • Across the 11 months ending August 2026, Public Storage’s estimated Share of Search among storage facilities worldwide peaked at 51.7% in August 2026 and was lowest at 41.3% in December 2025.
  • Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide peaked at 51% in February 2026 and was lowest at 42.2% in August 2026.
  • Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide peaked at 3.7% in February 2026 and was lowest at 2.5% in August 2026.
  • Across the 11 months ending August 2026, Public Storage rose from 2nd to 1st among storage facilities worldwide.
  • Across the 11 months ending August 2026, Extra Space fell from 1st to 2nd among storage facilities worldwide.
  • Across the 11 months ending August 2026, StorageMart, Big Yellow and Safestore held steady: their estimated Share of Search among storage facilities worldwide each moved less than 0.5 percentage points.

How did search popularity change for storage facilities worldwide in August 2026?

  1. In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.

  2. In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.

  3. In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.

  4. Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

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