CubeSmart vs StorageMart:Which is more popular by branded search?

Name: CubeSmart vs StorageMart: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, CubeSmart and StorageMart were level on Share of Search among storage facilities worldwide, with an estimated 110K branded searches each, at 2.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among storage facilities worldwide in August 2026Which is more popular in search, CubeSmart or StorageMart?

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Which is more popular in search, CubeSmart or StorageMart?

Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CubeSmart and StorageMart among storage facilities worldwide, by month

Month	Public Storage	Extra Space	CubeSmart	StorageMart	Big Yellow	Safestore
Oct 2025	45.6%	46.8%	3.3%	2.7%	1.1%	0.45%
Nov 2025	45.7%	46.7%	3.4%	2.8%	1.1%	0.37%
Dec 2025	40.7%	51.2%	3.7%	3%	1%	0.4%
Jan 2026	45.7%	46.7%	3.4%	2.8%	1.1%	0.37%
Feb 2026	40.9%	51.5%	3.7%	2.5%	1%	0.41%
Mar 2026	45.7%	46.7%	3.3%	2.8%	1.1%	0.45%
Apr 2026	45.4%	46.4%	3.3%	2.7%	1.7%	0.45%
May 2026	41.3%	51.3%	3%	3%	1%	0.41%
Jun 2026	45.4%	46.4%	3.3%	3.3%	1.1%	0.45%
Jul 2026	45.7%	46.8%	3.4%	2.8%	0.92%	0.45%
Aug 2026	51.2%	42.6%	2.5%	2.5%	0.8%	0.34%
Sep 2026	—	—	—	—	—	—

How has the CubeSmart and StorageMart comparison changed over the last 12 months?

3 findings

CubeSmart was ahead of StorageMart in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide moved from 3.3% to 2.5%, and its estimated monthly branded searches held steady at 110K.
Across the 11 months ending August 2026, StorageMart’s estimated Share of Search among storage facilities worldwide moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for storage facilities worldwide in August 2026?

2 changes

In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.
Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CubeSmart’s and StorageMart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.