Extra Space vs StorageMart:Which is more popular by branded search?
In August 2026, Extra Space had more branded searches than StorageMart among storage facilities worldwide. Extra Space was estimated to have 1.8M branded searches compared to StorageMart’s 110K, and held a 42.2% Share of Search versus StorageMart’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Extra Space or StorageMart?
Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra Space, StorageMart. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Storage | Extra Space | CubeSmart | StorageMart | Big Yellow | Safestore |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.46% |
| Nov 2025 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.37% |
| Dec 2025 | 41.3% | 50.8% | 3.7% | 3.1% | 0.75% | 0.41% |
| Jan 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.37% |
| Feb 2026 | 41.5% | 51% | 3.7% | 2.5% | 0.76% | 0.41% |
| Mar 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.46% |
| Apr 2026 | 45.9% | 45.9% | 3.4% | 2.8% | 1.5% | 0.45% |
| May 2026 | 41.8% | 50.9% | 3.1% | 3.1% | 0.75% | 0.41% |
| Jun 2026 | 46% | 46% | 3.4% | 3.4% | 0.83% | 0.45% |
| Jul 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.69% | 0.46% |
| Aug 2026 | 51.7% | 42.2% | 2.5% | 2.5% | 0.63% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Extra Space and StorageMart comparison changed over the last 12 months?
3 findings
- Extra Space was ahead of StorageMart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide moved from 46.3% to 42.2%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, StorageMart’s estimated Share of Search among storage facilities worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for storage facilities worldwide in August 2026?
3 changes

In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.

In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.
Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Extra Space’s and StorageMart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extra Space
1 branded search term
- extra space storage
StorageMart
1 branded search term
- storagemart

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.