Brandwave

How popular isExtra Space in search?

In August 2026, there were an estimated 1.8M branded searches for Extra Space worldwide which is up 22% over the last 11 months. Extra Space holds 42.2% estimated Share of Search among storage facilities worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Public Storage51.7%
  2. Extra Space42.2%
  3. CubeSmart2.5%
  4. StorageMart2.5%
  5. Big Yellow0.63%
  6. Safestore0.34%
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Which storage facilities compete with Extra Space?

Extra Space against storage facilities worldwide, by month

Share of Search by month for Public Storage, Extra Space, CubeSmart, StorageMart. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMartBig YellowSafestore
Oct 202546.3%46.3%3.4%2.8%0.84%0.46%
Nov 202546.3%46.3%3.4%2.8%0.84%0.37%
Dec 202541.3%50.8%3.7%3.1%0.75%0.41%
Jan 202646.3%46.3%3.4%2.8%0.84%0.37%
Feb 202641.5%51%3.7%2.5%0.76%0.41%
Mar 202646.3%46.3%3.4%2.8%0.84%0.46%
Apr 202645.9%45.9%3.4%2.8%1.5%0.45%
May 202641.8%50.9%3.1%3.1%0.75%0.41%
Jun 202646%46%3.4%3.4%0.83%0.45%
Jul 202646.3%46.3%3.4%2.8%0.69%0.46%
Aug 202651.7%42.2%2.5%2.5%0.63%0.34%
Sep 2026——————

  1. 1.Public Storage

    51.7%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +5.4 points.

  2. 2.Extra Space

    42.2%

    Moved from 1st to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share -4.1 points.

  3. 3.CubeSmart

    2.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.StorageMart

    2.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share -0.3 points.

  5. 5.Big Yellow

    0.63%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  6. 6.Safestore

    0.34%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Extra Space and its closest rivals

How has branded search demand for Extra Space changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Extra Space worldwide rose from 1.5M to 1.8M.
  • Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide decreased from 46.3% to 42.2%.
  • Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide peaked at 51% in February 2026 and was lowest at 42.2% in August 2026.
  • Across the 11 months ending August 2026, Extra Space fell from 1st to 2nd among storage facilities worldwide.

How did search popularity change for storage facilities worldwide in August 2026?

  1. In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.

  2. In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.

  3. In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.

  4. Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How is Extra Space measured?

Brandwave collects information about searches that people make online using Extra Space’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • extra space storage

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How the Brand Demand Index is measured

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