Brandwave

How popular isBig Yellow in search?

In August 2026, there were an estimated 27.1K branded searches for Big Yellow worldwide which held steady over the last 11 months. Big Yellow holds 0.63% estimated Share of Search among storage facilities worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Public Storage51.7%
  2. Extra Space42.2%
  3. CubeSmart2.5%
  4. StorageMart2.5%
  5. Big Yellow0.63%
  6. Safestore0.34%
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Which storage facilities compete with Big Yellow?

Big Yellow against storage facilities worldwide, by month

Share of Search by month for Public Storage, Extra Space, CubeSmart, StorageMart, Big Yellow. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMartBig YellowSafestore
Oct 202546.3%46.3%3.4%2.8%0.84%0.46%
Nov 202546.3%46.3%3.4%2.8%0.84%0.37%
Dec 202541.3%50.8%3.7%3.1%0.75%0.41%
Jan 202646.3%46.3%3.4%2.8%0.84%0.37%
Feb 202641.5%51%3.7%2.5%0.76%0.41%
Mar 202646.3%46.3%3.4%2.8%0.84%0.46%
Apr 202645.9%45.9%3.4%2.8%1.5%0.45%
May 202641.8%50.9%3.1%3.1%0.75%0.41%
Jun 202646%46%3.4%3.4%0.83%0.45%
Jul 202646.3%46.3%3.4%2.8%0.69%0.46%
Aug 202651.7%42.2%2.5%2.5%0.63%0.34%
Sep 2026——————

  1. 1.Public Storage

    51.7%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +5.4 points.

  2. 2.Extra Space

    42.2%

    Moved from 1st to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share -4.1 points.

  3. 3.CubeSmart

    2.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.StorageMart

    2.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share -0.3 points.

  5. 5.Big Yellow

    0.63%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  6. 6.Safestore

    0.34%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Big Yellow and its closest rivals

How has branded search demand for Big Yellow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Big Yellow worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Big Yellow’s estimated Share of Search among storage facilities worldwide held steady, from 0.84% to 0.63%.

How did search popularity change for storage facilities worldwide in August 2026?

  1. In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.

  2. In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.

  3. In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.

  4. Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How is Big Yellow measured?

Brandwave collects information about searches that people make online using Big Yellow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • big yellow storage

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How the Brand Demand Index is measured

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