Big Yellow vs CubeSmart:Which is more popular by branded search?
In August 2026, CubeSmart had more branded searches than Big Yellow among storage facilities worldwide. CubeSmart was estimated to have 110K branded searches compared to Big Yellow’s 27.1K, and held a 2.5% Share of Search versus Big Yellow’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Big Yellow or CubeSmart?
Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CubeSmart, Big Yellow. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Storage | Extra Space | CubeSmart | StorageMart | Big Yellow | Safestore |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.46% |
| Nov 2025 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.37% |
| Dec 2025 | 41.3% | 50.8% | 3.7% | 3.1% | 0.75% | 0.41% |
| Jan 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.37% |
| Feb 2026 | 41.5% | 51% | 3.7% | 2.5% | 0.76% | 0.41% |
| Mar 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.84% | 0.46% |
| Apr 2026 | 45.9% | 45.9% | 3.4% | 2.8% | 1.5% | 0.45% |
| May 2026 | 41.8% | 50.9% | 3.1% | 3.1% | 0.75% | 0.41% |
| Jun 2026 | 46% | 46% | 3.4% | 3.4% | 0.83% | 0.45% |
| Jul 2026 | 46.3% | 46.3% | 3.4% | 2.8% | 0.69% | 0.46% |
| Aug 2026 | 51.7% | 42.2% | 2.5% | 2.5% | 0.63% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Big Yellow and CubeSmart comparison changed over the last 12 months?
3 findings
- CubeSmart was ahead of Big Yellow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Yellow’s estimated Share of Search among storage facilities worldwide moved from 0.84% to 0.63%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide moved from 3.4% to 2.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for storage facilities worldwide in August 2026?
1 change
In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Big Yellow’s and CubeSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Yellow
1 branded search term
- big yellow storage
CubeSmart
1 branded search term
- cubesmart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.