Big Yellow vs Safestore:Which is searched more?
In August 2026, Big Yellow had more branded searches than Safestore among storage facilities worldwide. Big Yellow was estimated to have 35.2K branded searches compared to Safestore’s 14.8K, and held a 0.8% Share of Search versus Safestore’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Big Yellow or Safestore?
Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Big Yellow, Safestore. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Yellow | Safestore |
|---|---|---|
| Oct 2025 | 1.1% | 0.45% |
| Nov 2025 | 1.1% | 0.37% |
| Dec 2025 | 1% | 0.4% |
| Jan 2026 | 1.1% | 0.37% |
| Feb 2026 | 1% | 0.41% |
| Mar 2026 | 1.1% | 0.45% |
| Apr 2026 | 1.7% | 0.45% |
| May 2026 | 1% | 0.41% |
| Jun 2026 | 1.1% | 0.45% |
| Jul 2026 | 0.92% | 0.45% |
| Aug 2026 | 0.8% | 0.34% |
| Sep 2026 | — | — |
How has the Big Yellow and Safestore comparison changed over the last 12 months?
3 findings
- Big Yellow was ahead of Safestore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Yellow’s estimated Share of Search among storage facilities worldwide moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 37K to 35.2K.
- Across the 11 months ending August 2026, Safestore’s estimated Share of Search among storage facilities worldwide moved from 0.45% to 0.34%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for storage facilities worldwide in August 2026?
0 changes
Neither Big Yellow nor Safestore moved beyond provider rounding among storage facilities in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Big Yellow’s and Safestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Yellow
2 branded search terms
- big yellow
- big yellow storage
Safestore
1 branded search term
- safe store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.