Life Fitness vs Peloton:Which is searched more?
In September 2026, Peloton had more branded searches than Life Fitness among stair climber brands worldwide. Peloton was estimated to have 788K branded searches compared to Life Fitness’ 550K, and held a 42.7% Share of Search versus Life Fitness’ 29.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Life Fitness or Peloton?
Compare the stair climber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peloton, Life Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Bowflex |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 28.1% | 10.9% | 8.3% | 3.8% |
| Nov 2025 | 45.5% | 26.7% | 10.3% | 13.2% | 4.4% |
| Dec 2025 | 45.7% | 26.7% | 8.6% | 14.6% | 4.4% |
| Jan 2026 | 39.9% | 33.8% | 9.1% | 13.5% | 3.7% |
| Feb 2026 | 42.8% | 30.4% | 9.8% | 13% | 4.1% |
| Mar 2026 | 41.8% | 30.4% | 11.8% | 12% | 4.1% |
| Apr 2026 | 42.9% | 31.3% | 12.1% | 9.5% | 4.2% |
| May 2026 | 44.1% | 32.1% | 10.3% | 9.2% | 4.3% |
| Jun 2026 | 40.5% | 34.6% | 11.1% | 10.1% | 3.8% |
| Jul 2026 | 39.6% | 33.9% | 10.9% | 11.1% | 4.6% |
| Aug 2026 | 42.5% | 29.7% | 11.6% | 11.3% | 4.9% |
| Sep 2026 | 42.7% | 29.8% | 14.2% | 8.4% | 4.9% |
How has the Life Fitness and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Life Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair climber brands worldwide moved from 28.1% to 29.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stair climber brands worldwide moved from 49% to 42.7%, and its estimated monthly branded searches moved from 1.2M to 788K.
How did search popularity change for stair climber brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among stair climber brands
How each brand is measured
Brandwave collects information about searches that people make online using Life Fitness’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
Peloton
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.