Brandwave

Musashi vs Myprotein:Which is more popular?

In September 2026, Myprotein had more branded searches than Musashi among sports supplement brands worldwide. Myprotein had about 1.2 million branded searches, while Musashi had 246,000. Myprotein made up 63.8% of all sports supplement brand searches we track, and Musashi accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about sports supplement brands, neither Musashi nor Myprotein appeared in any of the five answers.

Among sports supplement brands worldwide in September 2026

Who do people search for more?

Myprotein, about 5 searches for every 1 for Musashi

Myprotein 1.2M searchesMusashi 246K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Musashi in 0 of 5Myprotein in 0 of 5

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Top sports supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Musashi nor Myprotein showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thorne1st
  2. Optimum Nutrition2nd
  3. Momentous3rd
  4. Myprotein–
  5. Musashi–
  6. BSc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thorne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momentous2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BSc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Musashi or Myprotein more popular in search?

This chart shows how often people search Google for Musashi and Myprotein by name. Each line represents a brand's share of searches for all six sports supplement brands we track, month by month, from English-language searches worldwide.

Musashi and Myprotein among sports supplement brands worldwide, by month

Share of searches by month for Myprotein, Musashi. The figures are in the table below the chart.

View monthly share of searches table
MonthMyproteinOptimum NutritionMusashiMomentousBScThorne
Oct 202559.1%21.8%14.5%4.4%0.09%0.09%
Nov 202573%14.7%9.8%2.4%0.05%0.05%
Dec 202564.3%15.8%15.8%3.9%0.08%0.08%
Jan 202667.9%16.7%11.1%4.1%0.07%0.07%
Feb 202664.3%19.4%13%3.2%0.07%0.07%
Mar 202660%18.1%18.1%3.6%0.08%0.08%
Apr 202663.8%19.2%12.9%3.9%0.13%0.1%
May 202665.3%19.7%10.8%4%0.16%0.1%
Jun 202659.6%21.9%14.7%3.6%0.14%0.1%
Jul 202656.8%25.6%14%3.4%0.14%0.09%
Aug 202656.4%25.4%13.9%4.2%0.09%0.09%
Sep 202663.8%19.3%12.9%3.9%0.08%0.07%

How has the Musashi and Myprotein comparison changed over the last 12 months?

3 findings
  • Myprotein was ahead of Musashi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Musashi’s share of searches among sports supplement brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Myprotein’s share of searches among sports supplement brands worldwide moved from 59.1% to 63.8%, and its estimated monthly branded searches moved from 1M to 1.2M.

How did search popularity change for sports supplement brands worldwide in September 2026?

2 changes
  1. In September 2026, Myprotein gained share of searches among sports supplement brands worldwide, from 56.4% to 63.8%.

  2. In September 2026, Musashi lost share of searches among sports supplement brands worldwide, from 13.9% to 12.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Musashi’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Musashi

1 branded search term

  • musashi

Myprotein

1 branded search term

  • myprotein

How the Brand Demand Index is measured

Other head-to-heads among sports supplement brands

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