Beauty of Joseon vs Neutrogena:Which is searched more?
In September 2026, Neutrogena had more branded searches than Beauty of Joseon among SPF brands worldwide. Neutrogena had about 861,000 branded searches, while Beauty of Joseon had 673,000. Neutrogena made up 14.1% of all SPF brand searches we track, and Beauty of Joseon accounted for 11%. These are worldwide searches for English-language branded terms.
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Is Beauty of Joseon or Neutrogena more popular in search?
Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Neutrogena, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Neutrogena | Beauty of Joseon | Eucerin | COSRX | Supergoop! | Bondi Sands | EltaMD | Blue Lizard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 28.7% | 14.8% | 8.6% | 10.6% | 4.7% | 1.7% | 1.2% | 0.95% | 0.16% |
| Nov 2025 | 30.6% | 25% | 12.9% | 11.2% | 11.2% | 5% | 1.9% | 1.2% | 0.83% | 0.11% |
| Dec 2025 | 31.7% | 25.9% | 14.3% | 9.5% | 9.5% | 5.2% | 1.8% | 1.3% | 0.7% | 0.14% |
| Jan 2026 | 31% | 25.3% | 14% | 11.4% | 9.3% | 5.1% | 1.9% | 1% | 0.84% | 0.2% |
| Feb 2026 | 32.2% | 26.3% | 13.8% | 9.7% | 9.7% | 4.3% | 1.9% | 1.1% | 0.87% | 0.21% |
| Mar 2026 | 33.7% | 22.5% | 13.3% | 10.1% | 10.1% | 4.5% | 2.7% | 1.4% | 1.1% | 0.5% |
| Apr 2026 | 33.4% | 22.3% | 13.2% | 10% | 10% | 4.5% | 3.3% | 1.6% | 1.1% | 0.6% |
| May 2026 | 33% | 22% | 13% | 9.9% | 9.9% | 4.4% | 3.9% | 1.6% | 1.1% | 1.1% |
| Jun 2026 | 30.2% | 24.6% | 12.3% | 11.1% | 9.1% | 4.1% | 3.8% | 1.8% | 1.2% | 1.8% |
| Jul 2026 | 31.6% | 25.8% | 12.5% | 9.5% | 9.5% | 4.2% | 3.3% | 1.3% | 1% | 1.3% |
| Aug 2026 | 31.3% | 25.6% | 15.2% | 9.4% | 9.4% | 4.2% | 2.3% | 1% | 0.85% | 0.69% |
| Sep 2026 | 29.9% | 24.5% | 14.1% | 11% | 11% | 4.9% | 2% | 1.2% | 0.99% | 0.44% |
How has the Beauty of Joseon and Neutrogena comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands worldwide moved from 8.6% to 11%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among SPF brands worldwide moved from 14.8% to 14.1%, and its estimated monthly branded searches moved from 942K to 861K.
How did search popularity change for SPF brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon gained share of searches among SPF brands worldwide, from 9.4% to 11%.
In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon
Neutrogena
3 branded search terms
- neutrogena
- neutrogena hydro boost
- neutrogena suntan lotion
Other head-to-heads among SPF brands
La Roche-Posay vs CeraVe: compare search popularity- La Roche-Posay vs Neutrogena: compare search popularity
- La Roche-Posay vs Beauty of Joseon: compare search popularity
La Roche-Posay vs Eucerin: compare search popularity- CeraVe vs Neutrogena: compare search popularity
- CeraVe vs Beauty of Joseon: compare search popularity
Put your own brand in this comparison
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