Brandwave

Hootsuite vs Metricool:Which is more popular?

In September 2026, Metricool had more branded searches than Hootsuite among social media scheduling tools worldwide. Metricool had about 451,000 branded searches, while Hootsuite had 113,000. Metricool made up 45.1% of all social media scheduling tool searches we track, and Hootsuite accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about social media scheduling tools, Metricool appeared in four of the five answers and Hootsuite in three. Metricool was mentioned before Hootsuite in three out of four answers.

Among social media scheduling tools worldwide in September 2026

Who do people search for more?

Metricool, about 4 searches for every 1 for Hootsuite

Metricool 451K searchesHootsuite 113K searches

Who does AI mention more?

Metricool, mentioned in 4 of 5 answers, Hootsuite in 3

Metricool in 4 of 5Hootsuite in 3 of 5

Who does AI recommend more?

Metricool, named ahead of Hootsuite in 3 of 4 answers

Metricool first in 3Hootsuite first in 1

Follow Hootsuite vs Metricool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top social media scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hootsuite was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metricool was listed before Hootsuite in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Later2nd
  3. Metricool3rd
  4. Publer4th
  5. Hootsuite5th
  6. Sprout Social6th
  7. Planoly–
  8. Loomly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Later4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprout Social2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planoly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media scheduling tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hootsuite or Metricool more popular in search?

This chart shows how often people search Google for Hootsuite and Metricool by name. Each line represents a brand's share of searches for all eight social media scheduling tools we track, month by month, from English-language searches worldwide.

Hootsuite and Metricool among social media scheduling tools worldwide, by month

Share of searches by month for Metricool, Hootsuite. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuitePublerSprout SocialPlanolyLoomlyLater
Oct 202536.7%3.3%25.2%9%16.7%3.4%4.1%1.6%
Nov 202538.8%2.8%26.5%9.5%14.4%2.9%3.5%1.5%
Dec 202542.1%3.4%23.7%10.3%12.9%3.2%3.1%1.4%
Jan 202635.1%4.2%29.2%10.5%13%3.3%3.2%1.5%
Feb 202638.5%6.4%26.5%9.5%11.8%2.9%2.9%1.5%
Mar 202641.1%6.1%23.1%10.1%12.5%2.6%3.1%1.5%
Apr 202640.9%7.8%19%15%10.3%2.6%3.1%1.4%
May 202642.7%7.9%17%15.6%10.7%2.2%2.6%1.3%
Jun 202643.5%7.8%18.5%13%10.9%2.2%2.7%1.5%
Jul 202642.4%16.1%13.1%12.7%10.6%1.8%2.1%1.3%
Aug 202644.4%12.1%13.6%13.3%11.1%2.3%2.2%1.1%
Sep 202645.1%18.8%11.3%11%9.2%1.9%1.8%0.93%

How has the Hootsuite and Metricool comparison changed over the last 12 months?

3 findings

How did search popularity change for social media scheduling tools worldwide in September 2026?

3 changes

  1. In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches.

  2. In September 2026, Metricool gained share of searches among social media scheduling tools worldwide, from 44.4% to 45.1%.

  3. In September 2026, Hootsuite lost share of searches among social media scheduling tools worldwide, from 13.6% to 11.3%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hootsuite’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hootsuite

20 branded search terms

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

Metricool

2 branded search terms

  • metricool
  • metricool social media

How the Brand Demand Index is measured

Other head-to-heads among social media scheduling tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free