Plivo vs Twilio:Which is more popular?
In September 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio had about 550,000 branded searches, while Plivo had 27,100. Twilio made up 71.2% of all SMS API platform searches we track, and Plivo accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about SMS API platforms, Twilio appeared in all five answers and Plivo in two. Twilio was mentioned before Plivo in every answer.
Who do people search for more?
Twilio, about 20 searches for every 1 for Plivo
Who does AI mention more?
Twilio, mentioned in every answer we collected
Who does AI recommend more?
Twilio, named ahead of Plivo in every answer
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Top SMS API platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. Plivo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio was listed before Plivo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twilio1st
Telnyx2nd
Vonage3rd
Plivo4th
Sinch5th- AWS End User Messaging6th
MessageBird–
Infobip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Telnyx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vonage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plivo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS End User Messaging2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sinch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MessageBird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SMS API platforms
5 answers
Asked ChatGPT
“Which SMS API platform should I use?”
Asked ChatGPT
“What are the best SMS API platforms?”
Asked ChatGPT
“What's the best SMS API platform for text message alerts?”
Searched Google, AI Overview
“text message api”
Searched Google, AI Overview
“sms messaging service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Plivo or Twilio more popular in search?
This chart shows how often people search Google for Plivo and Twilio by name. Each line represents a brand's share of searches for all eight SMS API platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twilio, Plivo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Vonage | Telnyx | Sinch | Plivo | MessageBird | AWS End User Messaging | Infobip |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 10.2% | 4.5% | 4.5% | 2.5% | 2.5% | 0.18% | <0.01% |
| Nov 2025 | 73.3% | 9.9% | 5.4% | 5.4% | 3% | 3% | 0.17% | <0.01% |
| Dec 2025 | 69.6% | 11.4% | 6.3% | 6.3% | 2.8% | 3.4% | 0.15% | <0.01% |
| Jan 2026 | 70.9% | 11.7% | 6.4% | 5.2% | 2.9% | 2.9% | 0.17% | <0.01% |
| Feb 2026 | 72.4% | 9.7% | 6.5% | 5.3% | 2.9% | 2.9% | 0.17% | <0.01% |
| Mar 2026 | 73.9% | 9.9% | 6.6% | 4.4% | 2.4% | 2.4% | 0.14% | <0.01% |
| Apr 2026 | 75.2% | 8.3% | 6.8% | 4.5% | 3% | 2% | 0.15% | <0.01% |
| May 2026 | 75.7% | 8.3% | 6.8% | 4.6% | 2.5% | 2% | 0.11% | <0.01% |
| Jun 2026 | 75.9% | 8.3% | 6.8% | 4.6% | 2.5% | 1.7% | 0.15% | <0.01% |
| Jul 2026 | 75.9% | 8.3% | 6.8% | 4.6% | 2.5% | 1.7% | 0.15% | <0.01% |
| Aug 2026 | 75.7% | 8.3% | 6.8% | 4.6% | 3.1% | 1.4% | 0.15% | <0.01% |
| Sep 2026 | 71.2% | 9.6% | 7.8% | 6.4% | 3.5% | 1.3% | 0.13% | <0.01% |
How has the Plivo and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Plivo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plivo’s share of searches among SMS API platforms worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Twilio’s share of searches among SMS API platforms worldwide moved from 75.6% to 71.2%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for SMS API platforms worldwide in September 2026?
2 changes
In September 2026, Twilio lost share of searches among SMS API platforms worldwide, from 75.7% to 71.2%.
Estimated monthly branded searches for Plivo worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plivo’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SMS API platforms
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