First Alert vs Kidde:Which is searched more?
In September 2026, Kidde had more branded searches than First Alert among smoke alarm brands worldwide. Kidde was estimated to have 33.1K branded searches compared to First Alert’s 27.1K, and held an 8% Share of Search versus First Alert’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Alert or Kidde?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kidde, First Alert. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Nest | Quell | Kidde | First Alert | Clipsal | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 17% | 6.2% | 4.2% | 3.4% | 0.24% |
| Nov 2025 | 73.1% | 14.7% | 5.4% | 3.6% | 2.9% | 0.21% |
| Dec 2025 | 73.9% | 14.9% | 5.4% | 3.6% | 2% | 0.21% |
| Jan 2026 | 65.5% | 19.6% | 7.2% | 4.8% | 2.6% | 0.23% |
| Feb 2026 | 66% | 19.9% | 7.3% | 4% | 2.7% | 0.22% |
| Mar 2026 | 60.4% | 22.2% | 8.1% | 5.4% | 3.6% | 0.25% |
| Apr 2026 | 60.4% | 22.2% | 8.1% | 5.4% | 3.6% | 0.22% |
| May 2026 | 68.1% | 16.7% | 7.5% | 4.1% | 3.3% | 0.2% |
| Jun 2026 | 41% | 50.1% | 3.7% | 3% | 2% | 0.12% |
| Jul 2026 | 64.4% | 19.4% | 7.1% | 5.8% | 3.2% | 0.23% |
| Aug 2026 | 63.1% | 19% | 6.9% | 6.9% | 3.8% | 0.26% |
| Sep 2026 | 59.7% | 21.9% | 8% | 6.6% | 3.6% | 0.21% |
How has the First Alert and Kidde comparison changed over the last 12 months?
3 findings
- Kidde was ahead of First Alert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide moved from 4.2% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among smoke alarm brands worldwide moved from 6.2% to 8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
In September 2026, Kidde overtook First Alert to rank 3rd among smoke alarm brands worldwide, with 8% estimated Share of Search.
Estimated monthly branded searches for First Alert worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using First Alert’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Alert
1 branded search term
- first alert
Kidde
1 branded search term
- kidde
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