Brandwave

Kathmandu vs Therm-a-Rest:Which is searched more?

In September 2026, Kathmandu had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Kathmandu was estimated to have 550K branded searches compared to Therm-a-Rest’s 33.1K, and held a 64% Share of Search versus Therm-a-Rest’s 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among sleeping bag brands worldwide in September 2026Which is more popular in search, Kathmandu or Therm-a-Rest?
Kathmandu64%550K searches
vs
Therm-a-Rest3.9%33.1K searches

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Which is more popular in search, Kathmandu or Therm-a-Rest?

Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kathmandu and Therm-a-Rest among sleeping bag brands worldwide, by month

Share of Search by month for Kathmandu, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacSea to SummitExpedTherm-a-RestBig Agnes
Oct 202569.4%13.9%6.2%4.2%3.4%2.8%
Nov 202568.2%16.7%6.1%3.4%3.4%2.2%
Dec 202570.2%17.1%5.2%2.8%2.8%1.9%
Jan 202666%16.2%7.3%4%4%2.7%
Feb 202665%16%7.1%4.8%3.9%3.2%
Mar 202669.4%13.9%6.2%4.2%3.4%2.8%
Apr 202667.9%16.6%6.1%3.3%3.3%2.7%
May 202665.6%16%7.2%3.9%3.9%3.2%
Jun 202668.1%16.8%6.2%3.4%3.4%2.3%
Jul 202664.6%15.8%8.6%3.9%3.9%3.2%
Aug 202666.5%13.3%8.9%4%4%3.3%
Sep 202664%15.7%8.6%4.7%3.9%3.2%

How has the Kathmandu and Therm-a-Rest comparison changed over the last 12 months?

  • Kathmandu was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide moved from 69.4% to 64%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for sleeping bag brands worldwide in September 2026?

  1. In September 2026, Kathmandu lost estimated Share of Search among sleeping bag brands worldwide, from 66.5% to 64%.

Other head-to-heads among sleeping bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Kathmandu’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kathmandu

1 branded search term

  • kathmandu

Therm-a-Rest

1 branded search term

  • therm-a-rest

How the Brand Demand Index is measured

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