Exped vs Kathmandu:Which is searched more?
In September 2026, Kathmandu had more branded searches than Exped among sleeping bag brands worldwide. Kathmandu was estimated to have 550K branded searches compared to Exped’s 40.5K, and held a 64% Share of Search versus Exped’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exped or Kathmandu?
Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Exped. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Exped | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.9% | 6.2% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 68.2% | 16.7% | 6.1% | 3.4% | 3.4% | 2.2% |
| Dec 2025 | 70.2% | 17.1% | 5.2% | 2.8% | 2.8% | 1.9% |
| Jan 2026 | 66% | 16.2% | 7.3% | 4% | 4% | 2.7% |
| Feb 2026 | 65% | 16% | 7.1% | 4.8% | 3.9% | 3.2% |
| Mar 2026 | 69.4% | 13.9% | 6.2% | 4.2% | 3.4% | 2.8% |
| Apr 2026 | 67.9% | 16.6% | 6.1% | 3.3% | 3.3% | 2.7% |
| May 2026 | 65.6% | 16% | 7.2% | 3.9% | 3.9% | 3.2% |
| Jun 2026 | 68.1% | 16.8% | 6.2% | 3.4% | 3.4% | 2.3% |
| Jul 2026 | 64.6% | 15.8% | 8.6% | 3.9% | 3.9% | 3.2% |
| Aug 2026 | 66.5% | 13.3% | 8.9% | 4% | 4% | 3.3% |
| Sep 2026 | 64% | 15.7% | 8.6% | 4.7% | 3.9% | 3.2% |
How has the Exped and Kathmandu comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Exped in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping bag brands worldwide moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide moved from 69.4% to 64%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for sleeping bag brands worldwide in September 2026?
2 changes
In September 2026, Exped gained estimated Share of Search among sleeping bag brands worldwide, from 4% to 4.7%.
In September 2026, Kathmandu lost estimated Share of Search among sleeping bag brands worldwide, from 66.5% to 64%.
Other head-to-heads among sleeping bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Exped’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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