Microsoft Entra vs Ping Identity:Which is more popular?
In September 2026, Microsoft Entra had more branded searches than Ping Identity among single sign-on platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Ping Identity had 3,600. Microsoft Entra made up 7.2% of all single sign-on platform searches we track, and Ping Identity accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about single sign-on platforms, Microsoft Entra appeared in all five answers and Ping Identity in three. Microsoft Entra was mentioned before Ping Identity in every answer.
Who do people search for more?
Microsoft Entra, about 21 searches for every 1 for Ping Identity
Who does AI mention more?
Microsoft Entra, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Entra, named ahead of Ping Identity in every answer
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Top single sign-on platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Ping Identity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Microsoft Entra was listed before Ping Identity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Entra1st
Okta2nd
JumpCloud3rd
Ping Identity4th- Google Cloud Identity5th
Auth06th
OneLogin7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about single sign-on platforms
5 answers
Asked ChatGPT
“Which single sign-on platform should I use?”
Asked ChatGPT
“What are the best single sign-on platforms?”
Asked ChatGPT
“What's the best single sign-on platform for a small IT team?”
Searched Google, AI Overview
“single sign-on platforms”
Searched Google, AI Overview
“sso software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Entra or Ping Identity more popular in search?
This chart shows how often people search Google for Microsoft Entra and Ping Identity by name. Each line represents a brand's share of searches for all seven single sign-on platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Entra, Ping Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | OneLogin | Auth0 | Microsoft Entra | JumpCloud | Google Cloud Identity | Ping Identity |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 15.8% | 8.6% | 5.8% | 4.7% | 0.42% | 0.34% |
| Nov 2025 | 67.6% | 13.6% | 9.1% | 5% | 4.1% | 0.36% | 0.29% |
| Dec 2025 | 69.4% | 13.9% | 7.6% | 4.2% | 4.2% | 0.37% | 0.3% |
| Jan 2026 | 66.9% | 13.4% | 9% | 4.9% | 4.9% | 0.44% | 0.36% |
| Feb 2026 | 68.7% | 11.2% | 9.2% | 5.1% | 5.1% | 0.37% | 0.3% |
| Mar 2026 | 71.2% | 11.7% | 7.8% | 4.3% | 4.3% | 0.38% | 0.31% |
| Apr 2026 | 67% | 13.4% | 9% | 4.9% | 4.9% | 0.44% | 0.29% |
| May 2026 | 69.9% | 11.4% | 7.7% | 5.1% | 5.1% | 0.46% | 0.3% |
| Jun 2026 | 69.1% | 11.3% | 7.6% | 5.1% | 6.2% | 0.45% | 0.3% |
| Jul 2026 | 68.3% | 11.2% | 7.5% | 6.1% | 6.1% | 0.45% | 0.29% |
| Aug 2026 | 66.6% | 13.4% | 7.3% | 6% | 6% | 0.44% | 0.36% |
| Sep 2026 | 65.7% | 13.2% | 7.2% | 7.2% | 5.9% | 0.35% | 0.35% |
How has the Microsoft Entra and Ping Identity comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of Ping Identity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among single sign-on platforms worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Ping Identity’s share of searches among single sign-on platforms worldwide moved from 0.34% to 0.35%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for single sign-on platforms worldwide in September 2026?
1 change
In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Ping Identity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
1 branded search term
- microsoft entra
Ping Identity
1 branded search term
- pingidentity
Other head-to-heads among single sign-on platforms
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