Wise vs Xoom:Which is searched more?
In September 2026, Wise had more branded searches than Xoom among send money brands worldwide. Wise was estimated to have 446K branded searches compared to Xoom’s 246K, and held a 3.1% Share of Search versus Xoom’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Wise or Xoom?
Compare the send money brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Xoom. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | MoneyGram | Remitly | Wise | Xoom |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 24.8% | 8.3% | 2.9% | 2% |
| Nov 2025 | 62.5% | 24.6% | 8.3% | 2.9% | 1.7% |
| Dec 2025 | 63.6% | 25.2% | 7% | 2.5% | 1.7% |
| Jan 2026 | 63.9% | 25% | 7% | 2.6% | 1.4% |
| Feb 2026 | 64.9% | 25.4% | 5.9% | 2.4% | 1.4% |
| Mar 2026 | 63.6% | 25.2% | 7% | 2.5% | 1.7% |
| Apr 2026 | 67.1% | 21.5% | 7.4% | 2.6% | 1.5% |
| May 2026 | 67.1% | 21.5% | 7.4% | 2.6% | 1.5% |
| Jun 2026 | 63.6% | 24.7% | 7% | 3% | 1.7% |
| Jul 2026 | 67.9% | 21.7% | 6.1% | 2.7% | 1.5% |
| Aug 2026 | 64.1% | 24.8% | 7% | 2.7% | 1.4% |
| Sep 2026 | 62.6% | 24.3% | 8.4% | 3.1% | 1.7% |
How has the Wise and Xoom comparison changed over the last 12 months?
3 findings
- Wise was ahead of Xoom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among send money brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 426K to 446K.
- Across the 12 months ending September 2026, Xoom’s estimated Share of Search among send money brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for send money brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Xoom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among send money brands
How each brand is measured
Brandwave collects information about searches that people make online using Wise’s and Xoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wise
16 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
Xoom
1 branded search term
- xoom
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