Brandwave

Splunk vs Wazuh:Which is more popular?

In September 2026, Splunk had more branded searches than Wazuh among security operations platforms worldwide. Splunk had about 135,000 branded searches, while Wazuh had 90,500. Splunk made up 48% of all security operations platform searches we track, and Wazuh accounted for 32.2%. When we asked ChatGPT and Google AI Overviews about security operations platforms, Splunk appeared in four of the five answers and Wazuh in two. Splunk was mentioned before Wazuh in every answer.

Among security operations platforms worldwide in September 2026

Who do people search for more?

Splunk, about 49% more searches than Wazuh

Splunk 135K searchesWazuh 90.5K searches

Who does AI mention more?

Splunk, mentioned in 4 of 5 answers, Wazuh in 2

Splunk in 4 of 5Wazuh in 2 of 5

Who does AI recommend more?

Splunk, named ahead of Wazuh in every answer

Splunk first in 4Wazuh never first

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Top security operations platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splunk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wazuh was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Splunk was listed before Wazuh in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Sentinel1st
  2. Splunk2nd
  3. CrowdStrike3rd
  4. Palo Alto Networks Cortex XSIAM4th
  5. IBM QRadar5th
  6. Wazuh6th
  7. Google Security Operations6th
  8. Sumo Logic–
  9. Securonix–
  10. Exabeam–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splunk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Sentinel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Security Operations3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wazuh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palo Alto Networks Cortex XSIAM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IBM QRadar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sumo Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securonix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exabeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about security operations platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Splunk or Wazuh more popular in search?

This chart shows how often people search Google for Splunk and Wazuh by name. Each line represents a brand's share of searches for all 11 security operations platforms we track, month by month, from English-language searches worldwide.

Splunk and Wazuh among security operations platforms worldwide, by month

Share of searches by month for Splunk, Wazuh. The figures are in the table below the chart.

View monthly share of searches table
MonthSplunkWazuhMicrosoft SentinelSumo LogicSecuronixExabeamLogRhythmIBM QRadarCrowdStrikeGoogle Security OperationsPalo Alto Networks Cortex XSIAM
Oct 202555.9%25.2%6.2%4.1%1.8%2.3%2.3%1.5%0.45%0.28%0.03%
Nov 202551.6%28.3%7%4.6%1.7%2.1%2.1%1.7%0.5%0.41%0.02%
Dec 202552.1%28.6%5.7%3.8%3.8%2.1%1.7%1.4%0.41%0.32%0.03%
Jan 202651.7%28.3%7%4.6%2.1%2.1%2.1%1.4%0.5%0.31%0.03%
Feb 202652%28.5%7%3.8%2.1%2.1%2.1%1.4%0.5%0.5%0.07%
Mar 202651.5%28.3%6.9%4.6%2.1%2.1%2.1%1.7%0.41%0.31%0.07%
Apr 202652%28.5%7%3.8%2.1%2.1%2.1%1.7%0.41%0.31%0.08%
May 202646.9%31.4%7.7%5.1%2.3%2.3%1.9%1.5%0.45%0.35%0.11%
Jun 202652.2%28.6%7%3.8%2.1%2.1%1.7%1.4%0.32%0.51%0.19%
Jul 202648.1%32.3%7.9%3.5%1.9%1.9%1.9%1.3%0.36%0.57%0.17%
Aug 202648.2%32.3%7.9%3.5%2.4%1.9%1.9%1%0.36%0.36%0.11%
Sep 202648%32.2%7.9%3.5%2.3%1.9%1.9%1.3%0.46%0.31%0.11%

How has the Splunk and Wazuh comparison changed over the last 12 months?

3 findings
  • Splunk was ahead of Wazuh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Splunk’s share of searches among security operations platforms worldwide moved from 55.9% to 48%, and its estimated monthly branded searches moved from 201K to 135K.
  • Across the 12 months ending September 2026, Wazuh’s share of searches among security operations platforms worldwide moved from 25.2% to 32.2%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for security operations platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Splunk’s and Wazuh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Splunk

1 branded search term

  • splunk

Wazuh

1 branded search term

  • wazuh

How the Brand Demand Index is measured

Other head-to-heads among security operations platforms

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