Splunk vs Sumo Logic:Which is more popular by branded search?
In August 2026, Splunk had more branded searches than Sumo Logic among security operations platforms worldwide. Splunk was estimated to have 135K branded searches compared to Sumo Logic’s 9.9K, and held an 81.7% Share of Search versus Sumo Logic’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Splunk or Sumo Logic?
Compare the security operations platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Splunk, Sumo Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Splunk | Sumo Logic | Securonix | Exabeam | LogRhythm | IBM QRadar |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 6.1% | 2.7% | 3.3% | 3.3% | 2.2% |
| Nov 2025 | 81% | 7.3% | 2.6% | 3.2% | 3.2% | 2.6% |
| Dec 2025 | 80.3% | 5.9% | 5.9% | 3.2% | 2.6% | 2.1% |
| Jan 2026 | 80.9% | 7.3% | 3.2% | 3.2% | 3.2% | 2.2% |
| Feb 2026 | 82% | 6% | 3.3% | 3.3% | 3.3% | 2.2% |
| Mar 2026 | 80.5% | 7.2% | 3.2% | 3.2% | 3.2% | 2.6% |
| Apr 2026 | 81.6% | 6% | 3.3% | 3.3% | 3.3% | 2.7% |
| May 2026 | 78.1% | 8.6% | 3.8% | 3.8% | 3.1% | 2.5% |
| Jun 2026 | 82.5% | 6% | 3.3% | 3.3% | 2.7% | 2.2% |
| Jul 2026 | 82% | 6% | 3.3% | 3.3% | 3.3% | 2.2% |
| Aug 2026 | 81.7% | 6% | 4% | 3.3% | 3.3% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Splunk and Sumo Logic comparison changed over the last 12 months?
3 findings
- Splunk was ahead of Sumo Logic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among security operations platforms worldwide moved from 82.4% to 81.7%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among security operations platforms worldwide moved from 6.1% to 6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for security operations platforms worldwide in August 2026?
2 changes
Sumo Logic’s estimated Share of Search among security operations platforms worldwide has lost ground for 3 months in a row, from 8.6% to 6% in August 2026.
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Splunk’s and Sumo Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Splunk
1 branded search term
- splunk
Sumo Logic
1 branded search term
- sumo logic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.